A change in focusModern Communication

The Human Brand• Early humans developed

a way to make quick judgements

• What are the intentions of others to me?

• And, how capable are they of carrying these out?

• This is known as warmth and competence

Warmth and competence drive our emotions and behaviour to others. Why do we hate our banks yet love our mobile devices? Its down to customer loyalty and how brands build relationships with us.

Social Revolution

Social Recruiting

Twitter

A picture paints a 1000 words Pinterest

•Pin Boards and Group Boards•Use great images and content that solves a problem, inspires, offers something desirable•Collaborate with other pin boards

Are you a social brand or social business?Social Brand• Usually owned and driven by

marketing/comms• Engagement with social

customer using Twitter, Facebook and Blogs

• Measurement: clicks, impressions, likes, comments, fans

• Budget to support agencies• Little no or internal

collaboration

Social Business• Business leaders,

employees in every job function are involved

• Engagement with every contact via social platforms

• Measurement: Employee participation

• Collaboration is imperative

Any questions

Thanks for listening

Twitter: @caroline maddoxE-mail: carolinemaddox@south-staffs-water.co.uk