social media

SOCIAL MEDIA

Learn the skills you need to take your business to a new level of customer satisfaction and

discover more about your target audience than ever before.

USE IT WHILE YOU

STILL CAN!

Contact Us www.audaciousleap.com [email protected]

START HERE

SUMMARY WHAT WILL YOU LEARN? Presentation Main Chapters

We will go over all the theoretical and practical elements so you get a full understanding of how social media works and

how to use all of the feature available to achieve your business goals.

What social media actually is, more

than just Facebook and Twitter and

sharing photos from your last vacation.

CONCEPTS

What tools you can use to ease your job

in using these platforms and reducing

costs and increasing effectiveness.

TOOLS

Putting it altogether and getting full

benefits for all your efforts. Day by day usage.

INTEGRATION

What are the most used platforms and

what features you didn’t know because they were either too advanced or new.

PLATFORMS

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www.audaciousleap.com

Contact Us www.audaciousleap.com/ [email protected]

IT’S A COCKTAIL PARTY! You Need to Work the Room

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Don’t Push, Pull!

Until now every marketing effort has been

about pushing your brand, social media is

only about pull.

Learn to listen! It’s Free!

Be patient!

Interact and create connections!

Don’t expect immediate

returns!

Never close too fast!

They already know what you do!

BECOME THE COMMUNITY!

Be the Host!

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Start the conversation

Get equity by owning the community

Don’t censor for immediate results

You must have thick skin.

Focus on building relationships first.

CONTEXT IS GREATER THAN

The circumstances that form the setting for an event, statement, or idea, and in terms of which it can be fully understood and assessed.

Context:

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CONTENT

Research your customers!

Put things into context

Offer personalized bonuses

Keep track of results

Thank when thanked.

HELLO…YES THIS IS THE CARING DEPT!

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Effort is underrated.

Keep track of the customer’s life events.

Answer each and every email.

Don’t filter on follower/like size.

Focus on relationships not sales.

WHAT’S THE ROI OF SOCIAL MEDIA!

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What’s the ROI of a good friendship?

What’s the ROI of spending time with your parents?

Not being quantifiable is a matter of time!

It doesn’t mean it’s not valuable!

Your Return On Investment

SAMPLES OF GRAPHIC CHART

Million Users

Almost 50% of the UK’s population has a facebook

account out of which 56% males and 64% between

25 and 44.

Facebook

With the UK being the second twitter nation. And 1

in 350 visits to a UK site comes from Twitter. .

Twitter

Doubling it’s users in just 18 months with most

users in IT (over half a million), followed by

Financial Services and Marketing.

LinkedIn

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10 10

Twitter LinkedIn Facebook

FACEBOOK THE SOCIAL NETWORK!

The Father Of All Networks

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Focus on retention

Mostly entertain, rarely sale!

Get instant trust by being connected!

FACEBOOK THE SOCIAL NETWORK!

Metrics to Live By!

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Aim for 1% Interaction/Feedback Rate

Industry average is 0.1 – 0.6%

Only 3% to 7.5% of people see your daily post!

Post Formulas: “Click like if…”

Photos based on interests “<photo of pony>

“Click Like if you love ponies!”

Use sponsored stories for 46% higher CTR

Include LIKE in ad

“Click Like if you love <interest>!”

“Do you love <interest>? Then Click Like below

now!”

Put Faces in Ads

Average CPF = $1.07 Each

SOCIAL ADS

TWITTER NETWORK IN 140 or less…

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Fill in your Bio Field (and get 6 times more

followers);

Use words like founder, author, guru anything

that gives you authority.

Setup your link for 500% more followers!

Picture will grant you 250% more followers

FULLY SETUP YOUR ACCOUNT!

The Science of Twitter

TWITTER NETWORK IN 140 or less…

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As you follow people, they will tend to follow you

back!

Search for relevant keywords and then follow

the people involved in the conversation;

Don’t be afraid to tweet too often!

Don’t talk about yourself too much;

Keep your tweets positive;

The Science of Twitter

Tweet links to increase RT rates;

Use bit.ly as a url shortener;

The most retweetable word is “YOU”;

Ask for retweets;

Don’t be boring!

Average syllable per word is not relevant;

LinkedIn

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Focus keywords on what you offer

Leverage groups – interact on others and create

your own

Remember you are on a website where people

are mostly BUSINESS-ORIENTED

Focus on JVs and partnerships!

The Complete Simple Formula

GROW BUSINESS CONNECTIONS

FULLY SETUP YOUR ACCOUNT!

YOUTUBE

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Do keyword research using Google AdWords

Keyword Planner;

Optimize your content for keywords with

moderate amounts of searches;

How SEO for Video Works;

Is there anything you can offer in video format?

DO YOU NEED VIDEO?

SHOULD YOU USE

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When is enough, enough?

MORE SOCIAL-SHARING SITES?

Pinterest Virtual pinboard. Organize, share and

browse things.

UK Stats

200, 000 Unique Visitors;

25-34- make up 42% of total users

56% of users are male;

Main Interests: venture capital,

blogging resource, crafts, design,

web stats and analytics, SEO

&Marketing, content management,

public relations.

Google+

Google’s social network

UK Stats

10th highest reach globally

>3 million monthly hits

But is that worth the effort?

Reddit

Social news website. Most

influential link-sharing website

UK Stats

5.1% of all Reddit Views

112th most popular site in the UK

SOCIAL MEDIA

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Get leads, metrics and monitor your industry!

TOOLKIT

Search. Twitter.com;

Monitter.com;

Google.com/Alerts;

Facebook.com/Ads;

Quantcast.com;

Compete.com.

SOCIAL MEDIA

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Tracking

TOOLKIT

Google.com/Analytics

Facebook Stats for Website;

Facebook Insights (for Facebook Pages);

Bit.ly Stats(URL Shortener)

Content Management

Hootsuite.com

TweetDeck

SproutSocial

SOCIAL MEDIA

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Outsourcing

TOOLKIT

Elance.com

Odesk.com

99designs.com

More Resources

Themeforest.com

Graphicriver.net

Codecanyon.net

INTEGRATE

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Meet your amazing Team

AS MUCH AS POSIBLE!

WEBSITE PRINT TV

Know More About Visitors

Use Facebook for

Websites and learn more

about the demographics of

your visitors.

Facebook Login to

remove login and

registering head-aches.

Integrate with

autoresponders and email

services like

(aweber/mailchimp)

Do More With Less

Redeem coupons on

Facebook!

Promote your offline

campaigns online as well to

increase overall

effectiveness.

Send a voucher after each

new order that gets you a

new connection.

Ask them to engage after a

commercial to be able to

follow-up in the future.

Continue building the

relationship.

Reply to all!

Get Them To Take Action

KEY ELEMENTS

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TAKEAWAY

SOCIAL

MEDIA

It’s NOT

about YOU!

Relationships

NOT Selling

Be Creative,

Yet Create

Structure!

Create

Context!

Measure

Everything

Integrate

Efforts

CARE

GET IN TOUCH CONTACT US

[email protected]

f

t

facebook.com/AudaciousLeap

twitter.com/AudaciousLeap

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THANK YOU


social media

Technology