SOCIAL MEDIAEnables you to connect & share information with friends and colleges

SOCIAL MEDIA

Social media enables people to share information with friends and colleges using the Internet.

A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.

SOCIAL MEDIA SITES

WHY IS SOCIAL MEDIA If your kids are awake they are probably online The average young American now spends every waking minute

–

Except the time in school –

Using a smart phone,

Computer, TV

Other electronic device

According to a new study from the Kaiser Family Foundation. Those ages 8 – 18 spend more than 7 hours a day with such devices.

And that does not count the hour and a half that youths spend texting or talking on their phones.

SOCIAL MEDIA FOR MARKETING Refers to the process of gaining website traffic or attention

through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.

SOCIAL MEDIA OPTIMIZATION Social media optimization (SMO) refers to the use of a number of

social media outlets and communities to generate publicity to increase the awareness of a product, brand or event.

Types of social media involved include

RSS feeds,

Social news and

Bookmarking sites,

As well as social networking sites.

SMO is similar to search engine optimization in that the goal is to generate traffic and awareness for a website.

In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

CONCLUSION Social media is a phrase being tossed around a lot these

days, but it can sometimes be difficult to answer the question of what is social media.

If Facebook is a social media site, and Twitter is a social media site, and Wikipedia is a social media site, then just what is social media?

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