social media
TRANSCRIPT
SOCIAL MEDIA
How to make it work for your business
NameBusiness/Organization
Introductions
Most important things to remember about is Social Media
Engage, participate, share, interact, socialize
Two way Communication
Who is Using Social Media and Who is Using It
Facebook-845 Million Monthly Active Users (Dec. 2011)(US population is 313 million)
Twitter-1 million tweets monthly My Space-62 Million worldwide monthly users (decline
from 130 Million monthly users in 2010) Friendster-75 million members (decline from150 million
in 2010) Blogging-346 m global blog readers Ning-1.5 m Ning Networks/33 m registered users You Tube-13 m new monthly users/65,000 videos
uploaded daily Linked In-46 million members in 200 countries Flickr-3.2 million uploads in August
Demographics of Users
Facebook55.7 % Female/44.3 %n
Male
Twitter54.6 Female45.4 Male42.3% are 30-4941.5% are 18-2913.7% 50-642.6% 65+
Source Advertising Age
Age Male Female
14-20 23.5 22.2
21-29 30.7 28.3
30-44 25.5 25.1
45-54 10.4 12.1
55-63 5 7.5
64+ 4 4.8
FacebookThere is a HELP BUTTON
There are two different types of pages1. Personal Page2. Fan Page
How to Use Facebook
Signing up for Facebook
Don’t forget to fill out all the information
Will help people find you later
Business Page
Personal Page
• You can also create a page for your business after you create a personal page• After you sign up, you will have options on how to find friends
Personal Pages-Feed
Facebook home page List updates from your friends and fan
pages You are the only person that sees this
page Same regardless of original profile page
or timeline
You can change the way you view
your feed
NotificationsFriend Request
MessagesNotification
Application Notifications
Status UpdatesUpload Pictures
and Videos
Personal Pages-Feed
Your friends’ activities and
instant messagingAlways on the
side
Customize what you see on your Feed
Your Profile
Click here to see your profile
Profile Page-Wall
This page is all about you and your activities
Two types-Original or Wall and Timeline If you sign up today, your only option is
timelineAccess your Wall or timeline by clicking your name on your feed
Profile Pages-Wall vs Timeline
Your Information
Update StatusAdd Pictures/Video
Your Post
Your Friends
Your PhotosYour Applications
Timeline’s New Features
Cover Photo
Highlighting a post on Timeline
Sort and view by date
Timeline-New Features-Life Event
How Do I Find Friends-on Facebook
Search by name Click on People you
May Know Categorize by
“keywords”- pulls up people based on information they put in their info section
Look at your friends’ friends
Email-When you sign up
Use Facebook As…..
Setting
“Use Facebook
As”
Fan Page
Notice How Profile Changes
Fan Pages
Similarities Feed and profile page Apps Highlight post
Differences Fan Pages are only
Timeline Format Fans or Likes versus
Friends Admins-An admin has to
like a page before they can be made an admin
Admin Panel Offer /Events / Milestones
vs Life Event Advertising Page and
Promote Post Insights
Fan Pages-Admin Panel
You can hide panel
Promoting Post-must have more than 400
likes
Fan Pages-Insights
Insights on Each Post
Insight Panel under Admin Panel
Fan Pages-Liking Other Fan Pages
Like their Page and their updates will show up in your feed
Liking other pages makes Sharing a Post easier
Click to Share and their post will show up on your
timelineYou can add commits
Another way to Share A Post
Notice how facebook is being used
You can share on a Friend’s Page, a
Group Page or a Fan Page
Searching on Facebook
Searching for Fan Pages
Searching for Friends
Categorize Friends
Old Version• Click on Friends• Choose list or create a new one
Timeline• Click on Friends• Hover over Picture which brings up a
window, hover over “Friends” and choose from list or create a list
Facebook Status Updates
Status Update
Status Updates on Facebook
What your friends are posting
Status update
with link
Posting with a Link
Add Photo
Upload photo with
post
Posting with a Picture or Video
Chatting on FacebookCan only use on personal page
Chat
Create an Event versus Status Update
Steps to Create Events1. Make sure that you are using
Facebook under the correct account.
2. On Home page, click events3. On event page, click “create
event” box4. Fill out the form and don’t
forget to add a picture and a link back to your website. You can also list who you want to invite
Tip: Events will show up in searches on facebook and other search engines (i.e. Google and bing)
Click to get on Home Page
Click Events
Click
Facebook Events
Fan Pages
How to Find Fans
Advertising External
Website
Finding Fans-External Website
How to Find Fans
Advertising External Website Referrals/Ripple
Effect E-newsletters Business Cards Stationary Offer Rewards Promote it to
your own Friends
Ask others to promote your site
Marketing Material
Use other social media
Email Include in signature of email Announcement email
Growing your Fan Base
Need to be signed in as self to invite Friends
Advertising on Facebook• Create an ad campaign to drive traffic and engagement with your Website, Application, or Facebook Page.• Advanced Targeting Target by age, gender, location, interests, and more. •Flexible Pricing Buy clicks (CPC) or impressions (CPM).
Advertising on Facebook
Creating Targeting
Advertising on Facebook
Paying
Promoting a Post
Have to have over 400 fans
Can choose price based on impressions
Can choose Duration
Not available on every post
Privacy Settings
Control your Global Privacy Settings
Control your privacy settings per individual
post
Tagging
Tagging Pictures
Managing How you are Tagged(you will find the under Privacy
Settings)
Tagging Updates
Applications
Have to be administrator Have to start from fan page Application has to be Fan Page
Friendly
How to Keep Fans Interested Post Regularly and make it interesting
and relevant but don’t over post Ask Questions to Encourage Interaction Ask for pictures to Encourage
Participation Applications-YouTube/Blogging Discussions Conduct Surveys and Polls Special Offers Click on “Likes” Share other Page’s content
What not to do:
Don’t post inappropriate comments and pictures
Don’t post your every move Don’t assume that it is
private Don’t forget you are a page
administer Don’t trust emails
Questions about Facebook
You Tube
Share your videos with friends, family, and the world.
Showcase Product-realtors, cars, hotel rooms, attraction
Presentations Instructional videos Embed video on your website
Sharing and Embedding Video
You Tube
Share your videos with friends, family, and the world.
Showcase Product-realtors, cars, hotel rooms, attraction
Presentations Instructional videos Embed video on your website Create a You Tube Channel
You Tube Channel
Catalogs your videos
Catalogs other videos on YouTube
Can link from your website or Facebook
You Tube
Share your videos with friends, family, and the world. Showcase Product-realtors, cars, hotel rooms,
attraction Presentations Instructional videos Embed video on your website Create a You Tube Channel Link it to Facebook and other social media-share
video on Facebook Engage other You Tube users by posting comments
Signing Up for You Tube
You will need a gmail/
Google account
Photo management and sharing Upload from your desktop, send by email, or camera phone. Edit Pictures-Get rid of red eye, crop a photo, or get creative with fonts and effects! Organize-Use collections, sets, and tags to organize your photos and videos. Share-Use groups and privacy controls to share your photos and videos. Maps-Share where your photos and videos were taken, and see photos and videos taken near you. Make Stuff-Cards, photo books, framed prints, Target pick up, DVDs, etc. Keep in Touch-Get updates from family and friends.Interaction with Customers-Photo Contest
Flickr/istock
How does Flickr Work•
Keywords and Tags are important
• Link from website and save space on your server
• Have to have yahoo account
Photos that you Can Use
iStock Photography
TwitterTwitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. 140 Characters but you include linksFollowing/Followers
Business Applications for Twitter Keep people informed-Media Get feed back-ask your followers what they think about something Give advice: example pet store owner could recommend a certain new dog product Key: Be interesting and have a purpose Create multiple accounts
Tweet
Actions
Posted Tweet
Tip: Always include a link to your website.
Setting
Twitter Tips
You can ask people to follow you Get followers by following others Retweet You can block people that have followed
you Use @ sign to tag someone in your tweet You can use list to decrease the “noise” Don’t have anything to say? Share
pictures
Communicates your messageAllows Feed BackOther’s OpinionsSearch Engine resultsAccording to Source Small Business Trends Website Bloggers have 55% more visitors to their website.
Blogger/BlogSpot
Blogging Tips
Blog Often-Put it on your to do list Analyze what you post
Does it communicate your message
Does it fit your purpose Is it useful information Stay on point Remember that your potential
customer are reading your blog Encourage Involvement-Cautiously Respond to Comments Make your blog readable-don’t go
crazy with fonts Make sure your blog is on your
website includes or is linked your blog on your website
Add Links Link back to a relevant page on
your site Link to related articles Link to examples on your web site
Social Media for ProfessionalsGreat for Business to BusinessNetworking
Linked In
Linked In
Connect with colleagues and professionals
Improve your career Look for jobs Learn about the
company Get advice-It is ok to
link to people that you don’t know
Find out about your potential new employees
Overwhelmed?
Let one outlet update other outlet Start with one at a time RSS feeds
Netvibes Outlook Google Reader
Post Tweets to Facebook
RSS Feeds-Netvibes.com
Widgets
TwitterFacebookMySpace
Newspapers
WeatherGames
Shopping Much, much, more
RSS Feeds-Netvibes.com
Add Content
RSS Feed-Outlook
RSS Feeds-Google Reader
Other Business Tools
Product Reviews
Other Business Tools
Google Alerts
Google Analytics
Other Business Tools
E-Newsletter Doodle.com
Don’t Forget Website and Email
Remember:
Build it and they will not come
Set it up and don’t forget it
Social Media is interactive
Upcoming Seminars
How to Work a Room Create a Website Public Relations 101 Are you Prepared for an Emergenc
Stephanie Wells Anderson County Tourism Council115 Welcome LaneClinton, TN 37716865-457-4547865-659-8687 Cell/[email protected] StephanieAileyWellsFacebook Fan Page-
www.facebook.com/AndersonCountyTourismCouncil AndCoTourism www.YouTube.com/visitac
www.flickr.com/photos/andersoncounty
How to Find Me
http://www.slideshare.net/andcotour
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