Social Media

The importance of • Customer interaction

• Give a personal touch to your business

• Develop a loyal fan base

• SEO (search engine optimization)

• Beat your competition

• Viral promotion

• Save money

http://www.imarketingfactory.com/facebook/

What to post• Pictures and videos

• Interesting products

• Industry News/Articles

• Questions

• Your opinions

http://www.youtube.com/watch?v=64gwEap2TAo

Pinning• A pin starts with an image or video you add to Pinterest.

• You can add a pin from a website or by uploading an image right from your computer.

• Any pin on Pinterest can be repinned and all pins link back to their source.

http://about.pinterest.com/basics/

The importance of • Traffic

• Insights

• Connections

• Inspiration

• Recruitment

http://www.jplcreative.com/blog/index.php/2012/05/14/five-ways-pinterest-can-benefit-your-business/

The importance of • Connect to customers

• Build relationships

• Create brand awareness

• Marketing new products

• Provide information

• Survey and feedback

• Manage online reputation

• Boost sales with special offers and discounts

• Keep an eye on competition

http://www.imarketingfactory.com/twitter/

• Upcoming events• Sales and promotions• New products• News stories• Photos• Blog posts• Participation in outside events• Recommendations• Contests • Ask questions

What to Tweet