social media a net negative - travis johnson
TRANSCRIPT
- 1. @thefoodjunky @LA2M
- 2. @katyperry @justinbieber @BarackObama @taylorswift13 @ladygaga @britneyspears @rihanna @jtimberlake 58M 56M 48M 46M 45M Top 10 Twitter Accounts by Followers 42M 39M 37M 36M 35M Source twittercounter.com @YouTube @instagram @LA2M
- 3. Most loved brands by social media mentions Twitter Facebook Apple YouTube Samsung Source socialmediaexplorer.com 1 2 4 6 19 @LA2M
- 4. @LA2M
- 5. @LA2M
- 6. Most hated brands by social media mentions Source socialmediaexplorer.com Twitter Facebook YouTube Apple Samsung 1 2 4 7 41 6.6x more 3.7x more @LA2M
- 7. @LA2M
- 8. Social Media is a consumer game For large brands its about positively influencing the message For new smaller brands its about delivering the message @LA2M
- 9. Channels A. 18 B. 35 C. 209 D. 327 How many active social media site are there? (excluding dating sites) @LA2M
- 10. Viral Fallacy @LA2M
- 11. Followers Vanity Metric @LA2M
- 12. Dont buy followers Followers @LA2M
- 13. Do spend on marketing Followers @LA2M
- 14. Content Stay active before you have a following Talk about what matters to your audience Develop a persona Become the expert in your field Patient @LA2M
- 15. Enagagement Do not buy followers Dont let brand messages go unreturned Be real in realtime Engage both followers and your target customers Be more active when your audience is active @LA2M
- 16. Conversion Define KPIs Key Performance Indicators @LA2M
- 17. Tools Sproutsocial.com @LA2M
- 18. Travis Johnson - @thefoodjunky foodjunky.com - @getfoodjunky To continue the conversation or for a copy of this presentation @LA2M