social media age groups
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B Y T E A M 1 2 Lindsey Ressler Kiersten Bak Joe Erdman Shea Norling Sean Murphy Rebecca Nash Julie O’Hara-Fisher Hayley Enzor Mike Fowler Rachel Ferry
Social Media Age Groups
BY LINDSEY RESSLER A46629509
AND KIERSTEN BAK
A46914353
Facebook Facts
950 Million users 500 Million users log on
daily 5 new profiles are created
per second 83 Million fake profiles 300 Million photo uploads
per day 42% of marketers say
Facebook is critical to their business
United States has the most users in the world with 163,097,460 users
Ages 18 and younger
10% of the Facebook population Most active groups Uses Image posting Chat with friends Comment on friends posts/images Post via mobile devices and Smartphone’s
Ages 18-49
Largest age group 74% of the Facebook population 25% check the site before getting out of bed each
morning Uses
Networking Chatting Meeting other singles Posting thing from text, images, music, and videos
Ages 50 and over
12% of Facebook users Uses Connect with family and old friends Share photo’s Social gaming
Influence on Society
Causes cyber bullying Less face to face communication By sharing links and creating pages,
Facebook has become a powerful way of using your freedom of speech
B Y : R A C H E L
F E R R Y A 4 5 2 8 0 4 0 4
Pinterest Facts
Most popular pin topics Food & drink – 11.8% DIY & crafts – 9.6% Home Décor - 5.8% Hair & Beauty – 5.4% Weddings – 4.9% Other – 62.5%
Gender Distribution
Female Male
Pinterest Facts
50% of Pinterest users have children Average visitors every day - 1.36 million Average time spent on site - 15.8 minutes 10.4 million registered users Pinterest only has 16 full time employees 1 out of 5 users visit the site every day Users are more likely to live in the Midwest
Age Groups
13-17 years 18-25 years 26-34 years 35-44 years 45-55 years 55+ years
*26-34 years is the most popular age group
Pinterest Statistics
Age Groups
18 and younger – 11% Ages 19-49 – 74% Ages 50 and over – 15%
Gender Groups
79% of users are women 21% of users are men
Users’ Education Levels
66% have had some college 9% high school 5% less than high school 16% bachelors degree 4% graduate degree
Education and Income
8% less than 25K 40% 25-49K 10% 50-75K 12% 75-99K 6% 100-149K 5% +150K
Additional Statistics Pinterest has 12 million visitors each month. Top interests on Pinterest are fashion, entertainment, gardening, crafting, and home decorating Pinterest is especially appealing to white women under the age of 50 with some college education 50% have children American users spend an average of 1 hour and 17 minutes on the site 70% users say cooking inspiration
B Y : J O E E R D M A N , S E A N M U R P H Y , A N D S H E A N O R L I N G
Twitter Facts
500 million users on Twitter 400 million Tweets per day 97% of brands have “presences” on Twitter Created in 2006 by Jack Dorsey Available on computers and mobile devices Christiano Ronaldo has most followers of any athlete
(16 M) Justin Beiber has the most followers (35 M)
Ages 18 and younger
12% of Twitter population Least active group on Twitter Uses
Contacting friends Sharing photos News source Following Celebrities
Ages 18-49
69% of Twitter population Most active group on twitter Uses
News Business marketing Opinion sharing Contacting friends Following celebrities
Ages 50 and over
• Roughly 10% of Twitter users are 50 or older. • Uses
• Keep up with world news at an instant speed • Have semi-personal access to TV personalities and
celebrities • Keep up with favorite aspects of pop-culture
Influence on society
• Quicker way to keep up with friends. • Instant-access to breaking news, posted in real-time. • Provides a free-marketing tool for businesses.
BY MICHAEL FOWLER A42085122
Reddit Facts
Social News and Entertainment website Name comes from the words “read” and “edit” Referred to as “The Front Page of the Internet” Users submit content and it is voted either up or down by
the Reddit community (redditors) Users gain “Karma Points” based on upvotes
Created in 2005 by Alexis Ohanian and Steve Huffman Acquired in 2006 by Condé Nast Publications for an
estimated $10-20 million. It is now operated as a subsidiary of Conde Naste's
parent company, Advance Publications
Statistics - 2012
Reddit had more than 37 billion page views 400 million unique visitors 30 million posts 4 million votes
Approximately 133 votes per post
Got 4.4 million views and 1.6 million unique users in one day with President Obama’s AMA (ask me anything) post. Making it the #1 post of 2012
“Redditors”
The average Reddit user is between 25-34 years old has some college education is in the lowest income bracket ($0-$24,999)
The majority of Reddit users are male Many of the top ten audience interests are in the tech
field Suggests a “techy” demographic
Americans spend the most amount of time on Reddit
Most Popular Sub-Reddits
BY HAYLEY ENZOR A46762273
AND JULIE O’HARA-FISHER
A43868448
What is Instagram?
Instagram is an online program used to share photos as well as be a part of one's social networking persona. For instance, pictures taken and shared through Instagram can also be shared through other social networking sites such as Twitter and Facebook. Users are given a variety of filters to choose from to personalize photos and share them with their friends online. Photos shared on Instagram are taken with mobile phones.
Facts
Apple named Instagram App of the Year in 2011. More than 1 billion Instagram photos have been
uploaded so far. Roughly 58 photographs are being uploaded each
second. Instagram gains one new user every second! In April 2012, Instagram was bought by Facebook for
roughly $1 million in cash and stock. With Instagram, it's "near impossible to take a bad
shot." -Mark Zuckerberg
Ages 18-34
68% of Instagram users Most popular age group Uses:
Follow friends Follow celebrities Use hashtags to gain more followers Post pictures of daily occurrences
Friends Food Animals Landscape
Ages 34-54
31% of Instagram users Uses: Follow friends and family Promote businesses Search hashtags for photos of interest
Ages 55+
6% of Instagram users Least popular age group Posts the least amount of pictures Uses: Follow friends/family/celebrities
Influence on Society
Instagram's rising popularity symbolizes the trend in social media from print to visual media.
The use of Instagram by celebrities is becoming widely popular. Their influence of simply "sharing" a photo of something political etc. can have a great influence on the celebrity’s followers, simply by that act of sharing rather than actually doing something to support a cause or fully understanding it at all.