social media and community building | tempo international madison wi

Using Social Media to Build Your Community

Tempo Madison and Business Forum ,

Madison WI May 21, 2010

Wendy Soucie25 years + experience

Certified social media consultant

Certified Integrated Alliances LinkedIn Trainer

Based in the Midwest with national reach.© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

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© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 2

Reality checkWhy social mediaSome general guidelinesLinkedIn FocusThree TipsCase StudyQ & A

Agenda

With the Internet comes a new reality

"The corporate homepage at Dell.com is not really the corporate homepage. The homepage today is Google.“

Bob Pearson, Dell's man in charge of social media strategy

3© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

It took radio 38 years to reach 50 million users;

It took Facebook 2 years to reach 50 million users.

Traditional Messaging

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© Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 5

More ways to connect to each other

Source: HubSpot

Social Media: Why?

Brand – building awareness

Loyalty – improving the public’s knowledge -educating, sharing, expanding the experience for all

Advocacy – building and maintaining support

Mobilization – generating action

Fundraising – building donor and support base


Reality Check• Facebook claims that 50% of active users log

into the site daily. That’s 175m users every 24 hours.

• Twitter now has 75m user accounts,

• LinkedIn has over 65m members worldwide.

• Flickr now hosts more than 4 billion images.

• Wikipedia currently has in excess of 14m articles


http://www.facebook.com/press.php

http://www.twitterrati.com/2010/01/26/75m-twitter-users-but-growth-slowing/

http://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/

http://blog.linkedin.com/2009/10/14/linkedin-50-million-professionals-worldwide/

http://en.wikipedia.org/wiki/Wikipedia

Know where to start

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Avalanche!

Assess

Strategy

Action Plan

Select Tools

Apply Model

Measure

© Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved

A methodology to follow

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Do some searches

Google Search

Search within sites you are on

Search.Twitter.com

Technorati - blogs

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List of 26 tools http://www.socialmediatoday.com/SMC/155299http://www.dreamgrow.com/46-free-social-media-monitoring-tools/

Look for people

http://www.socialmediatoday.com/SMC/155299

http://www.dreamgrow.com/46-free-social-media-monitoring-tools/











Social Media StrategyGoal – Members

16,000 ft

Strategy – reach out where they are

Tools


If you’re going to jump off the edge…Use the NCP Model

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Consulting LLC - All Rights Reserved

Network – invite and attract then focus on the nature of the network

Contribute – bring value to the ecosystem then develop trust

Participation – create reaction /action to your contribution then you have confirmation of success

You want others to participate in YOUR contribution. You want BUZZ


Apply NCP Model

Social Media Academy NCP Model

Grow your network

Its about people and connections.

… but you need to sign on!

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Tip #1: Your profile

Use a headshot of just you (real picture)Complete the profile – picture, bio, linkDecide where “home” is. Primary email should be a gmail or yahoo accountUse your real and complete name –Add under hobbies or interest: Tempo, Tempo Madison, Tempo International, mentoring, philanthropy, women’s organization


How to behave on social media

Talk about ideas or others 80% of the timeShare links, say thank you, send congrats, share best practices, listen, engage. What you do in person to help another you can do on social media.


Don’t (s)

Don’t say things you wouldn’t say to grandma, spouse, mother, boss, friend or enemy.

Don’t put it on the Internet if it should be private.

Don’t share all three pieces of info –birthday, address, SS# - Be cautious of identity theft.


Where should our focus be?


Blogs: 15% spend 10+ hrs/week


Twitter : News generator and source



• Just 11% of users on Twitter are teenagers.

Facebook:3rd most visited site

• 1.7 M people in Wisconsin are on FB

• 332,240 FB users in Madison (more than the population)

– Over 90% are 18+

– 35% are 35+

– 15% are over 50+

– 139% growth in

Females overall


YouTube: 4th most visited website in U.S.


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LinkedIn: 700K businesses, All Fortune 500


LinkedIn: Possible goals and objectives

Extend geographic reach

Share good deeds

Manage reputation

Discover connections

Grow membership


LinkedIn: BrandingPersonal– Over 7000 characters in

profile

– Applications enhance portfolio

Company

– Company message standardized

– Collects past/current employees

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How does LinkedIn work?

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NCP Model - LinkedIn

Determine Business Goals

First

Profiles Network Search CommunicateBusiness

Applications


STEP 1 Your LinkedIn Profile

The Profile Is:Your Identity on LinkedIn

Your personal brand

MARKETING-ORIENTED, Focused on

KEYWORDS that attract others


Before you connect…complete

You wouldn’t walk into a meeting in your swim

suit… don’t network without a complete profile.


Header/Headline

Your Sound bite

– 120 characters avail.

– Use advanced search

– Look for others


Public Profile Top Area

Summary of information

Website(s)

Create a Personalized Public Profile URL

http://www.linkedin.com/in/michaelpatrick

Find people with common interests

Find business professional s who also share your interests

Tempo: 2,151

Philanthropy: 32,720 results

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Status /Network Update

• 140characters

• Update once/day

• Answer questions

• Make a change


TIP #2: Update Ideas

• Link to recent blog articles (yours and others)• Link to a newsworthy web posting or news item• Provide a great “quote of the day”• Offer a brief piece of advice• Suggest a great YouTube video• Invite people to connect with you on Twitter/Facebook• Share an important announcement• A link to article in which YOU/Association were quoted• Update contacts on recent results and key activities• Share some of your volunteer/civic activities


Applications on LinkedIn


Add an application: Slideshare.net

• Create slide set for your brochure

• Add application to LinkedIn profile

• Note: if posting online, make sure watch copyrights

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Rights Reserved37

Industry related and personal books

Specific to current client you are

approaching


STEP 2 Building Your Network


What size network?

• Why a big network?– More prospects

– More INBOUND calls

– More respect, sought after

• Why a smaller network?– Control communications

– Verify first tier connections

– Selectivity by position


• Invite the members of Tempo

• Only invite people already on LinkedIn!

• Invite individuals

• Invite Small Groups of individuals

• Invite a LARGE Group – generic message

• Invite Super connected people

Build your LinkedIn network - Invite


STEP 3 Searching


Name (Re)searching

Before contacting someone…

• Do a little research

• Look them up by NAME

• Look up COMPANY NAME

• Follow a company

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STEP 4 Contacting Others

Tier 1

Tier 2

Tier 3



How to contact someone

Tier 2 and Tier 3 (harder): Need email– Invitations – one invites another to connect– Introductions – A request to be introduced - 2’S only– InMails – Contact anyone directly (Business Accounts)


STEP 5 Business Applications


For the Channel People…

Sales Prospecting

Marketing - Online

Business Partnerships

Executive Networking

Staffing and Recruiting

Channel Partner Relations

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On the Marketing Side…

• Join the rightLinkedIn Groups

Better yet, start your own LinkedIn Group!


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Using Groups for Networks

Why join• Mini organizations

• Most every interest

• General or geography based groups

• Helps you to find like minded contacts


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LinkedIn Groups

Join at least 5- 20 Groups

50 Groups and 50 Subgroups allowed

Groups in your profession, geography

Groups where customers/partners are

Click Logo OR Text to join from Profiles


But what happens tomorrow?



5 Rules for social media

• Listen

• Grow your network

• Contribute

• Participate

• Be a trust agent

It takes time to do all this.



Tip #3: Action you can take

• Sign up for an account, spend a week listening

• Take 20 min each morning and look up all the members of your

Tempo group and connect

• Learn something about each contact

• Post your business related event on LinkedIn and Facebook

• Invite people to your events, promote an event using various

tools, write about an event you attended

• Connect with people you meet– find them in social places

• Get your pictures and video up on a social media site – tag


Non-Profits and Social Media: Example



ProjectGirl.org

• OBJECTIVE: Drive youth to Website to vote on “Best Nonprofit”, Win 100% of grant.

• STRATEGIES: Get known quickly, give youth reasons to participate, be visible to adults, get visible fast

• AUDIENCE: children and young adults 13-21, parents, educators, business professionals


Registration & Drive Votes

ProjectGirl.org - Tactics


Email Campaign

Group

Page & Profile

Groups to learn more

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Social Media Club Madison (in many cities)

•Twitter: @madisonsmc•Facebook: Social Media Club of Madison•LinkedIn: Social Media Club of Madison

Social Media Breakfast Madison (in many cities)

•Twitter: @smbmad (#smbmad)•Facebook: http://www.facebook.com/socialmediabreakfastmadison•LinkedIn: Social Media Breakfast Madison


Find clubs in Milwaukee, Greenbay and soon in LaCrosse

http://www.facebook.com/socialmediabreakfastmadison

http://www.facebook.com/socialmediabreakfastmadison

ResourcesBooks

Rock the World with Your Online Presence by Mike O’NeillMost up to date LinkedIn book www.rocktheworldbook.com

Twitter Marketing : An Hour a Day by Hollis ThomasFacebook Marketing: An Hour a Day, Mari Smith Groundswell, Trust Agents, Six Pixels of Separation

BlogsLinkedIn - http://blog.linkedin.comIntegrated Alliances http://www.integratedalliances.com/blogWSC Blog - http://www.wendysoucie.comMashable – http://www.mashable.comSocial Media Today – http://www.socialmediatoday.comSocialMediaExaminer – http://www.socialmediaexaminer.comChris Brogan – http://www.chrisbrogan.com

Slide Presentationshttp://www.slideshare.net/wsoucie

YouTube Channel http://www.youtube.com/user/wendysoucie

Photo credits – Istockphoto.com , Wendy Soucie, William Beers

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http://www.rocktheworldbook.com/

http://blog.linkedin.com/

http://www.integratedalliances.com/blog

http://www.wendysoucie.com/

http://www.mashable.com/

http://www.socialmediatoday.com/

http://www.socialmediaexaminer.com/

http://www.chrisbrogan.com/

http://www.slideshare.net/wsoucie

http://www.youtube.com/user/wendysoucie

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We provide:

Technical Product Expertise

Manufacturing experience

Social media assessments

Marketing best practices

Thought leadership strategies

Social media building blocks

Training on tools and strategy

Implementation help and coaching

Network . Contribute . Participate© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

Social web links: http://xeesm.com/wendysoucie

http://xeesm.com/wendysoucie

Happy trails to you

Questions?
