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Social Media and EMS Education Michael Abernethy MD FAAEM Slide 2 Disclosures: I have conflicts in my life I have interests in my life The two do not overlap Slide 3 Slide 4 Questions regarding current use of spinal immobilization for trauma Slide 5 Slide 6 Slide 7 Slide 8 Slide 9 This is not unique to just one area Advanced Airway Trauma resuscitation Cardiac resuscitation Prehospital CC Stroke Sepsis CC pediatrics And on and on and on.. Slide 10 Slide 11 MEDIA Slide 12 Slide 13 Slide 14 Slide 15 Slide 16 Slide 17 Slide 18 Slide 19 Slide 20 Slide 21 Slide 22 The problem with Traditional Media Slide 23 AM radio in the 1960s Small Town America Slide 24 But was it always ? Tom Abernethy WSTV Radio Phone Party 1960-1988 Slide 25 Social Media: Definition The interaction among people in which they create, share or exchange information and ideas in virtual communities and networks Slide 26 Slide 27 Slide 28 Slide 29 Social Media How do we use it? Keep in touch with family/friends News, Current events Gaming Blogs personal publishing to the masses Networking Business E-commerce Politics Social Conscience Marketing Education! Slide 30 Slide 31 Twitter Slide 32 Twitter itself contains limited info Its value is as a link to definitive blogs, scholarly references, journal articles. It also provides almost worldwide instant contact with many of their authors Find people with similar interests follow them. If their tweets are uninteresting and not pertinent to your interests Unfollow them Slide 33 Twitter 101 - Create a Profile Slide 34 Twitter 101 What is a Tweet? 120 characters - a message Can also contain a hashtag ie #UWEM Link to any internet address/webpage Photos Slide 35 Twitter 101 Handle your Twitter name. Starts with a @ Followers Those people who choose to receive your tweets Following Those people whose tweets you choose to receive = Twitter feed Followers does not always equal Following Retweet- how your tweet can reach thousands How many can you truly follow? Slide 36 If you think you are special/famous because you have 1000+ Twitter followers Just remember Justin Beiber has 51,000,000 Slide 37 Twitter 101 Find someone with similar interests See who they are following and start following Slide 38 Twitter You can follow ANYONE no friending You dont have to use your name you can be relatively anonymous But Anyone can follow you It can totally be one way you can follow hundreds and never post your own tweet Think before you post it will be out there forever for anyone to see Slide 39 Social Media Conduct Rules Never discuss patient specific issues Never be anonymous in any opinions or postings (anonymous lurking OK) Remember EVERYONE is watching. Assume your posts will go on a billboard in front of your place of employment and your Mom will be able to read it You can be controversial, even edgy but BE NICE Slide 40 Slide 41 Slide 42 We need to stop re-inventing the wheel in every department, in every hospital, in every state, in every country[@precordialthump]precordialthump Slide 43 Slaying Medical Dogma Very smart people with extensive experience who have a command of the medical literature Slide 44 Slide 45 Slide 46 Slide 47 Slide 48 Slide 49 Slide 50 Slide 51 Slide 52 #FOAMed What is it? Free Open Access Medical Education FOAM is independent of platform or media Not a teaching philosophy or strategy It is a globally accessible crowd-sourced educational adjunct Slide 53 FOAM is a useful way of disseminating, dis-cussing, dissecting and deliberating over the products of that research as well as exploring issues where research ndings do not apply, or simply do not exist Christopher Nickson & Mike Cadogan Slide 54 FOAM is the concept #FOAMed is the Twitter hashtag Slide 55 I dont have/want a Twitter account. Can I still access the benefits of FOAMed? ABSOLUTELY ! Slide 56 lifeinthefastlane.com Slide 57 Hundreds of EMS blogs Slide 58 Slide 59 Slide 60 Peer Review? It Aint All That Slide 61 FOAMed No Formal Peer Review 24/7 Near instantaneous, post publication commentary by anyone with an internet connection Slide 62 Slide 63 Slide 64 Twitter/Online relationships, are they real ? It Depends Slide 65 My one year Social Media experience (thus far) Slide 66 DevelopingEM Havana Slide 67 Slide 68 Slide 69 Slide 70 FOAMed What are you waiting for ! Slide 71 Questions ??? Slide 72 Thomas the Tank Engine The crystal meth years.