@joyclee

@pfanderson

Social Media:

A Critical Tool for Public Health and

Academic Research?

I gave you homework

Presenter Disclosure

Social Media Editor

JAMA Pediatrics

Agenda

•  Definition of Social Media

•  How to Use Twitter

•  Public Health Applications of Social Media

•  Social Media and my Research

I’m a Pediatrician

Diabetes Specialist

Clinical and Health Services Researcher

Since this was a talk about my “research” you can visit my publications here

http://joyceisplayingontheinter.net/andpublishing.html

These are the friends I met who Introduced me to Twitter 2 yrs ago

When they told me that they met individuals on Twitter, my initial response was, “You’re joking, right?”

What is

social media?

Social Media

Web-based and mobile technologies used to turn communication into

interactive dialogue between organizations, communities, and

individuals

Social Media

What is Twitter?

It’s a microblogging platform,

a place to have a conversation

How do you use Twitter?

First, set up your profile and choose your name

@_________

First, set up your profile and choose your name

@joyclee

@pfanderson

@urbandata

@mindofandre @risalavizzo @hhs_drkoh

“Who is that egghead?”

An Unengaging Profile

An Engaging Profile (s/p a social media intervention)

To tweet, hit this button

Tweet

You only have 140 characters to say something

Tweet

Use a link shortener to save space

Announce an event

Retweet someone else’s tweet

RT (Retweet), MT (Modified Tweet) H/T (Hat tip)

To follow and to be followed

To follow and to be followed

To follow and to be followed

Use mentions to reach out to specific individuals

#hashtags=topic or group

#Hashtag=Conference

Tweetchat: #sm4pm

So now you know how to use

Social Media, but why would

a public health care professional use it?

You don’t feel like tweeting your morning breakfast

You’re not Miley Cyrus

You have better things to do than put your math skills on display

Neither are you mother monster (Lady Gaga)

http://www.mindmeister.com/270101756/twitter-hashtags-by-pf-anderson

Here is a comprehensive list of resources you can use to

explore Twitter for Public Health

But first, let’s discuss Rules of Engagement

Separate the Personal from the Professional

     

Dr. Joyce Lee Associate Professor

by day

Lady Gaga by night

“Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’t Reveal”"

Follow the 12-word Social Media Policy

from the Mayo Clinic

Remember HIPAA!

-Dave Ekrem http://bit.ly/1349R9M

Don’t talk about patients, even in general terms

If you wouldn’t say it in an elevator, don’t say it online

Here is my top 10 list on why I use

Twitter

First: To follow movements and

people that can help inform your work/research

#quantifiedself (#qs2012/#qschat)

#mhealth

#dataviz

The Quantified Self Movement

Mood Tracker

Heart Rate Recorder

GPS Logger

Sleep Monitor

Calorie Counter

Pedometer

http://www.technologyreview.com/biomedicine/37784/

A curated, organized list of #mhealth apps that I didn’t have to compile!

I am thinking about this

paradigm for creating

#mhealth/ #dataviz

interventions in teens for diabetes

#dataviz

Click on image for these amazing #dataviz libraries

I had students create this amazing dashboard (click image for blogpost)

And you even hear about wacky things like….

Now that’s an #mhealth app!

Second: To crowdsource solutions to your research problems

and find collaborators

I used Storify to curate the content so that I could use it for the homework and my talk

The traditional way to seek help

Margie Morris, PhD Clinical Psychologist Senior Researcher

Intel

Wendy Ju, PhD Director of Research Stanford Design Lab

Computing Community Consortium

NIH/NSF

Third: To provide you with

information to help with your traditional research endeavors

is slow compared with

Fourth: To provide you with tools to

help with your traditional research endeavors

11:23 AM

11:41 AM

11:49 AM

12:07 PM

With social media, the task took less than 1 hour!

(30+ by hand)

Fifth: To translate your research

http://diabetessafety.net/

Tangle.js

A very cool interactive #dataviz tool (click

Image for document)

“Research (by two blogging economists at the World Bank) suggests that academic papers cited by bloggers are far more likely to be

downloaded. Blogging economists are regarded more highly than non-bloggers with

the same publishing record.”

http://www.economist.com/node/21542193

http://owl.english.purdue.edu/owl/resource/747/08/

Sixth: Unexpected Networking

Academia is a social process that depends on networking

•  Media Interviews

• Workshop Presentations

•  Lecture Invitations

•  Committee Invitations

•  Grant Opportunities

•  Dissemination Vineet Arora

FutureDocs

A Doctor? At a Design Conference?

Seventh: To create new

opportunities for education and engagement

Have a Conversation before the class even begins

Eighth: To be part of a larger dynamic and

real-time conversation that can lead to new ways of approaching

clinical care and research

http://goo.gl/Cipd1b

Ninth: To facilitate bidirectional communication between providers and patients

http://seattlemamadoc.seattlechildrens.org/category/seattle-mama-doc-101/

http://kckidsdoc.com

Diabetes Online Community (#doc)

Glucose Sensor + Flovent = Rash-free?

http://goo.gl/7pgZl9

iSeismometer iPhone app + CGM on nightstand = effective alarm

Click on image for link

Tenth,

A Personal Reason

Tenth,

a personal story about how I have used social media

See this slideshare and check out

http://ihavefoodallergies.tumblr.com/

Social Media

is not going away

Check out the Storify embedded at the bottom of the homework

Here are some highlights

in the next slides

http://healthmap.org/en/

@foodbornechi

http://foodborne.smartchicagoapps.org/

http://michiganradio.org/post/scientists-pushed-engage-public-through-social-media

http://www.cdcnpin.org/scripts/features/feature_itk.asp

@pfanderson

Dr. Mancuso

#publichealth Twitter community

Find me at:

@joyclee

http://joycelee.me/

Thanks to: