social media and the newark museum
TRANSCRIPT
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Social Media And HowWe Got There
Tips and things to think about before during and after you start.
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The Cost Of Social Media
• Is Social Media Free?
• Think first before you jump in.– Get a strategy in place.
• Who are you marketing to and where are they• Audit existing Social Media• Do you need to outsource• Do you have to build related media e.g. web sites
• Consider your time – To Outsource or Not to Outsource
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Social Media?Which one?
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Google Buzz
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Flickr
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delicious
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WordPress
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YouTube
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Blogger
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Friendster
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MyLife
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ScienceStage
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MySpace
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Flixster
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My Heritage
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Which one it the best
• Grow – Let it build first– Build content and users– Build excitement
• Link – Now get the word out– Always link back to your web site – this goes for eBlast too!– Look for link sharing with other businesses.– Cross link all of your Social Media (create a full circle)
• Test – Do research– Search Google– Ask friends– Speak to your demographic– Start simple and take baby steps
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Other ways to get the word out
• Google AdWords– For Non-profits it’s free– For business it’s still a great deal
• YouTube– Do short videos 2-4 minutes– You don’t need videos to create a video– Photostory – MovieMaker
• WordPress– Say it with words