social media and the professional you
Post on 18-Oct-2014
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Invited Guest Lecture at the University of York, Department of Biology Aims: Introduce the concept of a professional digital footprint Professional use of social channels Developing your own professional online presenceTRANSCRIPT
Social Media and the Professional You
Sue Beckingham | @suebecksSheffield Hallam University
University of YorkDepartment of Biology Careers Summer School Event
Social Media and the Professional You
Aims:• Introduce the concept of a professional digital
footprint• Professional use of social channels• Developing your own professional online presence
http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
How do you engage with social media?
VISITORS
RESIDENTS
PERSONAL
PROFESSIONAL
Dig
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VISITORS
RESIDENTS
PERSONAL
PROFESSIONAL
TW
ITT
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WORK BLOG
BLOG
FACEBOOK GROUP
GOOGLE+
SE
AR
CH
ING
What happened in 'Vegas', stays on Facebook!
Your DIGITAL FOOTPRINT
YOUR responsibility
http://www.alexa.com/topsites/global!
will find you!
Be mindful of how people search for information
Social media ranks highly
Are you aware of job applicant
screening using social networks?
Make sure you are in the YES pile of job applications!
... and going forward ensure you are not at the receiving end of this message through a flippant Facebook post
picked up by your Boss
Why would you want to use
It is the key professional networking tool
the corporate office
the water cooler
the staff canteen
the bar
http://www.alexa.com/topsites/global
LinkedIn is in the Top 20 most visited websites in the world
Nearly 5.7 billion people searches on LinkedIn
LinkedIn Demographics
225 million members worldwide students and recent graduates - fastest
growing demographic 11m+ members in the UK professionals are signing up to LinkedIn at a
rate of approx. 2 new members per second.
Company presence 2.9m companies have a page
LinkedIn Groups 2.1 million
LinkedIn Demographics
Make the most of YOUR profile!
http://press.linkedin.com/about
Examples of LinkedIn Groups
Why would you want to use Twitter?
http://jobs.guardian.co.uk/twitterfeeds/
Professional Societies Society for Experimental
Biology Biochemical Society Society of Biology Association of Applied
Biologists British Ecological
Society British Society for Cell
Biology The Genetics Society
Are you aware of their online presence
beyond the website?
Some Safety Tips
Check and raise your privacy settings on Facebook
Create secure passwords and lock your phone
Don’t disclose personal information
Be careful what you share and who you share it with
Profile Tips
Whilst developing your profile you can opt to make it private until you are ready to share it
#1Look at the
privacy settings and
options
Research has found that profiles are more trusted when they contain a photo
#2Include a
photo
Click on the 'Edit Profile' button to update any of the sections or the 'Improve your profile' button
for suggestions.
Proofread any changes you make for errors!
#3Complete
your whole profile
Think about the key search words employers would use if they were:
looking for people with skills in your field
looking for graduates, interns or students for work placements
#4Include relevant
keywords
Your headline will default to your current job title, but this can be edited
to add further information and keywords
#5Edit your headline
The default URL will also include random numbers and letters and appears underneath your photo. uk.linkedin.com/pub/your-name/1x/11x/111
Customise this to have your full name then add to:• your email signature• business cards• your bios on other social sites
#6Customise your public profile URL
Add relevant skills to your profile. Valued connections may then publically endorse
your skills and expertise
#7Add skills to your profile
You may give others a recommendation, but do also consider asking people you have worked with to
give you one too.
#8Ask for
recommendations
• Connect with current and previous work colleagues • Search by name, company, school, email contacts
or group members. Drill down using advanced search.
• Develop relevant 2nd and 3rd degree connections
#9Make
connections
• Engage in discussion topics and answer questions in your specialism
• Develop new connections• Create your own group
#10Join relevant
Groups
Student internships and graduate job opportunities
http://www.linkedin.com/studentjobs
The LinkedIn Apply Button
https://developer.linkedin.com/apply
Companies can add this to their job page on the company website
Applicants are asked to submit a link to their LinkedIn profile
http://rheingold.com/netsmart/
Rheingold outlines five fundamental digital literacies and online skills that will help us do this:1. attention2. participation3. collaboration4. critical consumption of information
(or "crap detection")5. network smarts.
Recommended book
How can we use digital media so that they help us become empowered participants
rather than passive consumers?
http://ogilvynotes.com/49790/456356/sxsw-2012/net-smart-how-to-thrive-online
Sue BeckinghamEducational Developer and Associate Lecturer
Sheffield Hallam University
@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebeckshttp://socialmedia4us.wordpress.com/