social media and your business look at the general landscape and examples of what other companies...
TRANSCRIPT
Social Media and Your Business
Look at the general landscape and examples of what other
companies are doing.
Yellowbook and YouTube Enter Content Distribution Partnership
Facebook Business http://www.facebook.com/business/
Cleveland Museum of Arton Facebook
Facebook Page Capabilities
Promote Your
Page Here.
Flickr
FlickrFlickr is not a photo sharing tool. It is a platform
Flickr IdeasFlickr Business Ideas•Upload office candids- use the software to “catch people” doing something you want to promote as office cultural norm.
•Share status quick- upload images, screenshots, slice-of-life pictorals to accompany textual status reports. Again, between the notes feature and the comments feature, there’s a rich swirl of metadata around what you’re doing.
•Review stores- if you’re in retail, snap store photos and use them for reviews, updates, and strategy meetings.
•Capture meetings/conferences- use the photos mixed with a PowerPoint deck to recreate the spirit of a presentation. Was the audience yawning? Show it to make it better for next time.
•Make customer image bases- show your customer base as a Flickr stream with a similar tag, like the company’s name.
•Expand your brand- use a Flickr stream around your company, product, or service, and entice Flickr users to join the group and evangelize.
TwitterYou’re kidding, right?
If you aren't familiar with Twitter, it is one of those things, like MySpace, that sounds totally ridiculous and stupid when you first hear about it. But once you start using it, you realize how much fun it is.Eric Nuzum, Author of The Dead Travel Fast
http://www.commuterfeed.com/regions/194/36/
Follow Commuter Feed
Our username is “commuter.” This is how we find your updates.
To Log an incident or update use the following format when you post a Twitter update to report an incident:
@commuter LAX Accident on Sunset Blvd at Vine
That's:@commuter(SPACE) citycode(SPACE) incident.
You can view Commuter Feed reports in an RSS reader or as a bookmark
Places you can learn more about all the cool features of Twitter.
•http://twitter.pbwiki.com/•http://explore.twitter.com/•http://blog.twitter.com/
Linkedin Getting Started
LinkedinThe heart of it all
LinkedinFinding People
Linkedin AnswersBecome an Expert
LinkedIn – Questions
LinkedIn’s Groups
GM FastLane BlogBob Lutz GM Vice Chairman
Jonathan’s BlogJonathan Schwartz of Sun Microsystems
President and COO
Randy’s JournalRandy Baseler, vice president of marketing for Boeing
Commercial Airplanes
Ask CaroleCarole Brown, chair of the Chicago Transit Board
Zappos CEO & COO Blog
31daysofthedragon.com
You On Demand
Pepsi on Friendfeed
RSS
BloglinesRSS Reader
Google Personalized Home PageRSS Feed Reader
My YahooRSS Feed Reader
Why RSS•People are getting desensitized to email. Less and less emails are getting read. RSS gives another avenue for your audience to access you.
•This gives power back to the customer (your reader). They decide when and how they will read your content.
•If you have a blog, chances are it is already installed and available. You can just promote it for people that want RSS.
Why Not RSS
•Only techie-type people are using it.
•If your visitors aren’t already actively monitoring RSS feeds, this will be one more hassle for them.
•Email, while becoming more and more annoying, is still easier for most people.
Second Life
Ning
Saturn at Ning
Wikipedia
Wikis
Wiki Tools
•TWiki
•Socialtext
•EditMe
•TeamFlux
•Open Wiki
•Seed Wiki
•Swiki.net.
Why Wikis
•Your company is having a difficult time collaborating internally and you need a place where your team can easily discuss a wide variety of issues.
•High level executives at your organization are very open and accessible. They would like a place where they can privately talk with their team. The team could view and modify the executive's wiki calendar. The whole team could collaborate on high level planning and strategy.
•Your company could use a lot of input from a wide group of people concerning a wide array of topics.
Why Not Wikis
•Your organization is structured in a strict hierarchy. Having a wide open communication platform with everyone would cause a great deal of disruption.
•A discussion forum might be a better format. It is more commonly used. The topics you want to discuss would be better served in a more linear format.
•Your audience is not overly technical in nature. They might find editing a Wiki confusing and annoying. Few people would probably use it.
PodcastsNPR
PodcastsBusiness Directories
Why Podcasts
•You need a creative way to draw traffic to your web site.
•You would rather talk than write content.
•Your audience is comfortable with technology and would like alternative ways of getting information.
Why Not Podcasts
•Most of your content would be better presented in written form.
•No one in your organization would enjoy putting a podcast on.
•Your audience is not technically savvy. They likely wouldn’t know what a podcast is, much less actually use it.
FactsSixty percent of Americans use social media, and of those, 59 percent
interact with companies on social media Web sites.
•93 percent of social media users believe a company should have a presence in social media, while an overwhelming
•85 percent believe a company should not only be present but also interact with its consumers via social media.
•In fact, 56 percent of users feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.
http://www.coneinc.com/content1182
•Since 2004, there has been a 300 percent spike in monthly [blog] readership.
•Blogs influence purchases: One half (50 percent) of blog readers say they find blogs useful for purchase information.
http://www.buzzlogic.com/blog/2008/10/study_bloggings_dead_someone_f.html