social media and your career small - shinton consulting · which social media sites are you using?...
TRANSCRIPT
![Page 1: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/1.jpg)
social media & your research career
dr sara shinton
www.shintonconsulting,com
![Page 2: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/2.jpg)
why are you here?
what questions do you have?
what would make it worth the time?
www.shintonconsulting.com
which social media sites are you using?
#ecrchat!
![Page 3: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/3.jpg)
Reputation – you must be known.
Relationships – you must know other people and build
relationships with them.
The online environment provides opportunities to do
this in ways that can level the playing field.
Tristam Hooley,ICEGS Derby
![Page 4: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/4.jpg)
Your existing toolkit
Focus!Flexibility!
Discipline !Critical judgement!Objectivity!
www.shintonconsulting.com
![Page 5: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/5.jpg)
What is social media?
www.shintonconsulting,com
![Page 6: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/6.jpg)
What is social media?
www.shintonconsulting.com
![Page 7: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/7.jpg)
What is social media?
www.shintonconsulting.com
![Page 8: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/8.jpg)
What is social media?
www.shintonconsulting.com
![Page 9: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/9.jpg)
What is social media?
www.shintonconsulting.com
![Page 10: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/10.jpg)
www.shintonconsulting.com
![Page 11: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/11.jpg)
www.shintonconsulting.com
What are the conversations you want to be having?
What does your perfect neighbourhood look like? Who �lives� there? (general environment)
Who is missing from your network? Who do you want to connect with (actual, personal connections)?
What information would make all the difference to your research?
![Page 12: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/12.jpg)
How does this fit with research? www.shintonconsulting.com
![Page 13: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/13.jpg)
The
fit w
ith re
sear
ch?
Imag
e: S
XC
.HU
www.shintonconsulting.com
![Page 14: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/14.jpg)
How do we marry the two?
Imag
e: S
XC
.HU
www.shintonconsulting.com
![Page 15: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/15.jpg)
Imag
e: S
XC
.HU
Let�s start with the familiar and comfortable!
www.shintonconsulting.com
![Page 16: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/16.jpg)
tech
nora
ti.co
m
www.shintonconsulting.com
![Page 17: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/17.jpg)
Initial thoughts on value
www.shintonconsulting.com
![Page 18: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/18.jpg)
… spread information about my
publications and other activities
…research individuals in my
field as preparation for meeting them
..follow what�s going on in my field
…link to people …find a network
…make/receive recommendations …develop a standing (position) within my
network
…find job opportunities
…be creative (by being stimulated by
what I find)
SM COULD HELP ME
www.shintonconsulting.com
![Page 19: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/19.jpg)
artic
ulat
e.co
m
www.shintonconsulting.com
What are people actually doing
there?
![Page 20: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/20.jpg)
there's a lot of social media activity in academia!!Let's look at some case studies
www.shintonconsulting.com
![Page 21: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/21.jpg)
Case study 1 - the conference
www.shintonconsulting.com
![Page 22: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/22.jpg)
Hashtags # !Slide share!LinkedIn/academia.edu
www.shintonconsulting.com
![Page 23: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/23.jpg)
Case study - conferences
Look for # in your stream 2012 often denotes conf
![Page 24: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/24.jpg)
![Page 25: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/25.jpg)
Credibility check
![Page 26: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/26.jpg)
Case study 2!!The community
www.shintonconsulting.com
![Page 27: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/27.jpg)
#phdchat!Facebook page!LinkedIn groups
www.shintonconsulting.com
![Page 28: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/28.jpg)
![Page 29: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/29.jpg)
![Page 30: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/30.jpg)
SULSA
![Page 31: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/31.jpg)
Case study 3!!Blogging
www.shintonconsulting.com
![Page 32: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/32.jpg)
Athene Donald!!Peter Matthews!!Dr Sustainable!
www.shintonconsulting.com
![Page 33: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/33.jpg)
Athene Donald http://occamstypewriter.org/athenedonald/ !!Peter Matthews http://drpetermatthews.blogspot.co.uk !!Dr Sustainable http://www.drsustainable.com !
www.shintonconsulting.com
![Page 34: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/34.jpg)
3 things you can do differently to improve your SM use
www.shintonconsulting.com
![Page 35: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/35.jpg)
artic
ulat
e.co
m
JOIN - the right SM place for me (LinkedIn and Twitter)
Find the right groups and people on the sites I choose (follow tags for common interests,
follow conference feeds, follow people through connections)
Post an appropriate photo (be consistent across profiles)
a clear objective for my SM use.
Look for feedback ad input from my community
link my various SM and find a way to manage them efficiently
contribute to relevant discussions
structure my profile, using groups to help me
find the right balance of personal information in my
professional feeds (enough to build relationships and establish my personality
write some recommendations (hopefully some will
reciprocate)
integrate SM into my daily routine
I NEED TO…. Put new information up
Subscribe to RSS feeds to manage this for me
www.shintonconsulting.com
![Page 36: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/36.jpg)
Case study - the plant biologist!
Credibility check
![Page 37: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/37.jpg)
Which SM sites do you use?
lonewolflibrarian.wordpress.com
www.shintonconsulting.com
![Page 38: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/38.jpg)
Image: Joe Shlabotnik
www.shintonconsulting.com
![Page 39: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/39.jpg)
50
Deadly
www.shintonconsulting.com
![Page 40: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/40.jpg)
I'm Sara, company director of SHINTONCONSULTING.COM which offers
training and development to intelligent people. We build better careers by helping people develop !
relevant skills;!become politically aware;!
have confidence;!think strategically;!
develop brilliant networks;!communicate effectively;!
manage their time and energy and !make the right choices.
…and that�s just 46 www.shintonconsulting.com
![Page 41: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/41.jpg)
Who is your audience?!What do they need to know about you for you to achieve your goals?!How will you get them talking about you?
hudsonhorizons.com
www.shintonconsulting.com
![Page 42: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/42.jpg)
Customersrock.files.wordpress.com
www.shintonconsulting.com
![Page 43: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/43.jpg)
Remember that what you post could go far…
www.shintonconsulting.com
![Page 44: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/44.jpg)
• What would make you follow someone?
• What would make you interact with them?
• What would you need to know about someone to view them as credible?
Think about the sites we've seen
www.shintonconsulting.com
![Page 45: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/45.jpg)
• What would make someone follow you?
• What would make them want to interact with you?
• What do you need to do to appear credible?
Now think about your profile
www.shintonconsulting.com
![Page 46: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/46.jpg)
What are the negatives?
And how are researchers equipped to manage these?
www.shintonconsulting.com
![Page 47: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/47.jpg)
What are the negatives?
www.shintonconsulting.com
![Page 48: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/48.jpg)
What are the negatives?
![Page 49: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/49.jpg)
What are the negatives?
![Page 50: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/50.jpg)
handling negative comments Same rules as face to face!
!Restate and defend your position!!Ask for constructive feedback !!Be professional, even in face
of abuse!!Close conversation if other
party isn�t interested in behaving professionally
www.shintonconsulting.com
![Page 51: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/51.jpg)
Skills it adds/reinforces
All the "above" and...!Debate!Opinions!
Networking !Creativity!Strategic thinking!
www.shintonconsulting.com
@cytochrome: curiosity!@RD531: communicating with broad
audiences!@cam_pam: clarity in communication
![Page 52: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/52.jpg)
shintonconsulting.com/Dundee!
Let�s continue the conversation - please post comments, download materials, suggest
resources @
www.shintonconsulting.com
![Page 53: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/53.jpg)
The following slides weren�t used but contain some notes on use of common SM sites
www.shintonconsulting,com
![Page 54: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/54.jpg)
Twitter - personal favourite because of the limitation on posts - just 140 characters to inform, educate, entertain and engage!
!Makes it efficient to follow a diverse range of people!
!Hashtags (#) enable you to follow trends & conferences without
following all those posting on these topics!!
You can send private messages (DM) or restrict your profile to invited or accepted followers only!
!Many choose to �lurk� rather than post - a good start, but a waste
of the potential of the site!!
www.shintonconsulting,com
![Page 55: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/55.jpg)
The obvious careers related site - many people are explicitly looking for opportunities.!
Think about who you are connecting to - your network is a reflection of your professional status. If you are seeking to
move on from academia, try to broaden your network.!
You can engage in discussions on LinkedIn through the groups facility !
This is also a way to connect with people with common interests without accepting them into your network
Academia and ResearchGate are academic versions of LinkedIN set up for the academic career. You can post papers,
presentations and engage in discussion with an academic community
www.shintonconsulting,com
![Page 56: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/56.jpg)
The principal SM sites - both have a �leisure� element but are beginning to meet LinkedIn �in the middle�!
!
A useful facility is the �business� page which you can set up for your research group, community or any topic. This is a way
to connect with people you don�t want to see your full profile.!
!
Remember you can manage your profile and only post certain material to certain users.
www.shintonconsulting,com
![Page 57: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/57.jpg)
www.academicblogs.org
Blogging sites- choose the one that suits you best and market it through your other
SM channels!
www.shintonconsulting,com
![Page 58: Social Media and Your Career small - Shinton Consulting · which social media sites are you using? #ecrchat! Reputation – you must be known Relationships – you must know other](https://reader033.vdocuments.net/reader033/viewer/2022050419/5f8f1247a6c5bb06e55e0a9e/html5/thumbnails/58.jpg)
A few of the many content sharing websites - useful depositories of papers, presentations and other media which
you can point to or embed in other places.
www.shintonconsulting,com