social media and your hospital: impacts and opportunities
TRANSCRIPT
Social Media and Your Hospital: Impacts and Opportunities
Lee Aase, Director, Mayo Clinic Social Media Network Mayo Clinic April 21, 2016
Disclosures• I am a full-time salaried employee of Mayo
Clinic • I will say nice things about Mayo Clinic • We have a Mayo Clinic Social Media Network
with both free and paid options • No other conflicts to report
Objectives: You will be able to…
• Explain how social media give global reach to communications that were previously personal
• Describe brand-enhancing and demand-driving applications of social media for hospitals
• Provide examples of social media tools having positive impact on health care and medical conditions
Agenda• The role of social networking in Mayo Clinic’s
development and growth • Examples of practical application for hospitals • Resources for you to get started or to enhance
your organization’s social media presence and sophistication
Austria Denmark Ireland Scotland
Australia England Italy Sweden
Argentina Fiji Mexico Switzerland
Belgium Finland New Zealand Uruguay
Canada France Norway
Chile Germany Peru
Cuba Holland Russia
Countries Dr. Will Mayo Visited
Accelerated Adoption of Free Platforms and Low-Cost Tools
• 2007 - Facebook • 2008
• YouTube • Flip Cameras • Twitter • Blogs
Practical Application: Amplifying Word of Mouth Marketing
Practical Application: Broadcasting Live Video to the World
Early Mayo Clinic Periscope Applications
• After-hours guided facility tours
• Historical suite tour
• Television studio and master control
• #AskTheMayoMom Pediatrician Q&A sessions
• Worldwide interactive video broadcasting with no FCC license required
A @MayoClinic First: The #ScopeScope
#ScopeScope Results
• >3,000 Live Viewers
• 1,800 archive views in next 24 hours
• Traditional media coverage (e.g. Minneapolis Star Tribune)
• >150K views of Mayo Clinic News Network story on Facebook
Mayo Clinic Social Media Network• The Mayo Clinic Social Media Network (#MCSMN)
exists to improve health globally by accelerating effective application of social media tools throughout Mayo Clinic and spurring broader and deeper engagement in social media by hospitals, medical professionals and patients.
• Our Mission: Lead the social media revolution in health care, contributing to health and well being for people everywhere.
• Make resources developed for Mayo Clinic staff available to peers…like you.
THE Book on Social Media in Healthcare
• Essays from 30 thought leaders
• The “Why?” of social media in health care
• Available on Amazon and discount bulk orders on CreateSpace (with offer code Z4L7DBSN)
• Free PDF, Kindle versions for Basic Members
For Further Interaction:
• Google Lee Aase or #MCSMN
• @LeeAase on Twitter
• socialmedia.mayoclinic.org