social media basics - microsoft store presentation jun14 - ghost partner
TRANSCRIPT
© Constant Contact 2014
Basics of Social MediaWhy use it, which channels and what to say
#ctctsocial @constantcontact
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Content Marketing:
Email marketing
Company newsletters
Anything that has writing
Social Media strategy & marketing
SEO
WordPress Websites
Blog content
Engage your
clients
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make sure we have your email address
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Content Marketing
7© Constant Contact 2014
Why are we here today?
8
You are not alone
of small businesses 54%
of nonprofits57%
Source: Constant Contact Nonprofit Pulse Survey
Source: Constant Contact Small Business Survey
need help with social media marketing.
need help with social media marketing.
9
Concerns?
I’ll never have millions of fans.
Social media looks really interesting,
BUT…
I don’t know what to say on social media.
Using new marketing tools
sound great, BUT…
I’ll never have a dedicated staff to do it right.
Reading what’s being said sounds
useful, BUT…
I just don’t have the time to stay current.
I hear about new tools and networks every day, BUT…
10
source: Constant Contact Small Businesses Then & Now study
Then vs. nowSocial media marketing for small businesses
10%
2008
% of small businesses using social media marketing
11
source: Constant Contact Small Businesses Then & Now study
Then vs. nowSocial media marketing for small businesses
87%
2013
% of small businesses using social media marketing
12
What you do have is powerful
#ctctsocial @constantcontact
Loyal, happy customers
An excellent experience
Interesting and important things to say!
13
Agenda
Why use social media?
The top 5 social networks
What do I say?
Get started today
Why use social media? | Top 5 social networks | What do I say? | Get started today
Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social Networking Benchmark Report
86%
B2CSource: Uberflip
87%
B2BSource: Clearpoint Agency
Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases on social networks
68%
Source: MDG Advertising
learn more about a charity if they see a friend posting about it
74%
rely on social networks to guide purchase decisions
Source: Fedelta
17
Why use social media?
Engagement is the new word of mouth
18
Why use social media?
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!”EXPERIENCE
Why use social media? | Top 5 social networks | What do I say?| Get started today
20
Top social networks
Which social media? The top networks
Facebook PinterestTwitterLinkedIn
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Top social networks
All
Primary Audience
Useful, interesting, informative content
Looking For
Sharing text, photos, videos and reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
22
Top social networks
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
23
Top social networks
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and curated content
Best For
B2C, nonprofit
Used By
24
Top social networks
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products, how-to, e-books
Best For
B2C
Used By
25
Name Facebook LinkedIn Twitter Pinterest
Primary audience
All Business Young adultsWomen, foodies, crafters
Good for what?
Sharing text, photos, video, links
Sharing news, product info, testimonials
Sharing news, text updates, links to info
Pinning photos, video, graphics
Best for what?
Sharing engaging content, reaching a large audience
Thought leadership
Sharing original and curated content
Sharing products, how-to/tips, e-books
Why use social media? | Top social networks |
What do I say? | Get started today
What do I say?
What do I say?
Get likes, shares, comments
Entertain, invite conversation, ask questions, images & video
50%
Be useful & informativeIndustry info, hints + tips,
curate content30%
About your businessCalls to action, not “buy now” 20%
What do I say?
What do I say?
50%Entertain, invite conversation, ask questions, images & video
30%Industry info, hints & tips, curate content
What do I say?
What do I say?
What do I say?
What do I say?
20% Calls to action, not “buy now”
31
What do I say?
Content ideas
What’s new at your business/organization?
What did you do recently to help someone achieve success?
What advice have people been asking you for lately?
3 questions to ask
“What do I say?” exercise…
1What’s something you could share this week that’s entertaining and invites conversation (50%)?
2What’s something you could share this week that’sabout your industry, hints or tips, or is curated (30%)?
3What’s something you could share this weekabout your business but is not about “buy now” (20%)?
Why use social media? | Top 5 social networks |
What do I say? | Get started today
36
Start with Facebook
38
Get started today
Tip 1:
Page vs. profile
Facebook.com/pages/create
Fill out info
Add logo and cover photo
Create your page
39
Get started today
Tip 2:
Email marketing
In your store/office
Website
Events
Business cards
Tell people you’re there!
40
Get started today
Tip 3:
50% 30% 20% rule
Use the 3 questions
Ask your audience
Start posting
One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday motivation quote
Tuesday
Time: noon
Did you know?
OR
Check out these tips
Wednesday
Time: morning
Fill in the blank
Thursday
Time: afternoon
Having a sale this weekend!
Glass of wine(celebrate!)
Exercise: Now it’s your turn… fill this out
Friday
(Celebrate!)
Monday Tuesday Wednesday Thursday
Time: Time: Time: Time: Time:
43
Summary
Why?
The 5 social networks
Go do it
Join us for the next session: Social Media for Small Business and Nonprofits
44© Constant Contact 2014
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