Social Media Best Practices

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

MarketingProfsDigital Marketing Forum 2011

Austin TX

@jeffreylcohen

@sharonmostyn

@abelniak

What isSocial Media?

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

http://www.flickr.com/photos/sin_agua/1261025867/

http://www.flickr.com/photos/antichrist/110333106/

http://www.flickr.com/photos/seanosullivan/134424999/

http://www.flickr.com/photos/altamiranopics/4427555766/

http://www.flickr.com/photos/spelio/3458127832/

http://www.flickr.com/photos/stuffandnonsense/3106026995/

WhySocial Media?

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

http://www.flickr.com/photos/alexpatterson/2078963636/

http://www.flickr.com/photos/22240293@N05/3845692998/

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

• Leverage expertise and content

• Expands presence

• Helps search results

• Build business

It All Starts with a Plan

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

• Discovery

• Goals

• Content

• Measurement

But I Havea Website

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

• Message must be clear

• Site must be professional

• Organize like a customer

• Provide clear paths

To Blog or Not to Blog

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

• Blog on your own domain

• Commit to blogging

• Create editorial calendar

• Answer questions

Tweeting Tweets on Twitter

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

• Share information of value

• Follow people of interest

• Be consistent

• Ask and answer questions

Facing Up to Facebook

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

• Share content on Page

• All customer touch points

• Offer value to followers

• Specials okay

The Business of LinkedIn

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

• Profiles are the beginning

• Connect with others

• Find groups of interest

• Share content appropriately

Communities

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

• Build loyalty, advocacy

• Encourage sharing

• Huge cost savings

• Capture all conversations

More Than 2 Billion YouTube

Views Per Day

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

Jeffrey L. Cohen, Social Media Marketing ManagerHoward, Merrell & Partners

• Branded channel

• Best video hosting

• More video views

• Moderate comments

Resources• http://www.dpgraph.com

• http://www.boredofsouthsea.co.uk

• http://www.freshbooks.com

• http://www.riverpoolsandspas.com/blog

• http://blog.hubspot.com

• http://www.blogsouthwest.com

• http://blog.blueskyfactory.com

• http://blogs.indium.com

• http://www.fiskateers.com/blog

• http://twitter.com/#!/marketingprofs

• http://twitter.com/#!/mackcollier

• http://twitter.com/#!/starbucks

• http://twitter.com/#!/1stmarinerbank

• http://twitter.com/#!/methodtweet

• http://wthashtag.com

• http://twitter.com/#!/ducttape/smallbiz

• http://wefollow.com

• http://www.facebook.com/Cisco

• http://www.facebook.com/WaltDisneyWorld

• http://www.facebook.com/7NEWS

• http://www.facebook.com/PrecisePet

• http://communities.ptc.com

• http://www.moneymindedmoms.com

• http://thinkpassenger.com

• http://www.youtube.com/cisco

• http://www.youtube.com/storm

Austin Photos• Chuy’s: http://www.flickr.com/photos/tadsonbussey/91067875/

• Sandy’s Frozen: http://www.flickr.com/photos/tadsonbussey/91068479/

• Austin Motel: http://www.flickr.com/photos/mroczknj/3594236112/

• County Line: http://www.flickr.com/photos/amanderson/4381092048/

• Spec’s: http://www.flickr.com/photos/orangecracker/2091162589/

• The Hideout: http://www.flickr.com/photos/potteryandeverythingelse/2542621695/

• Matt’s Famous: http://www.flickr.com/photos/bill78704/4274310187/

• Big Tex: http://www.flickr.com/photos/technosailor/3357067236/

• Groovy Mechanics: http://www.flickr.com/photos/mag3737/514032194/

• Magnolia Cafe: http://www.flickr.com/photos/lenore-m/2080145542/

• Bone Shack: http://www.flickr.com/photos/smason/1216343450/

• Pig: http://www.flickr.com/photos/smason/166946415/

@jeffreylcohen @sharonmostyn @abelniak

THANKS!