Social Media Blizzard

KOMU TeamJen Reeves, Sarah Hill, Stacey Woelfel

February 21, 2011

February Winter Storm

February Winter Storm

• Reporters in different towns– Using mobile tools

• On air extra hours• Full time staffing of social media• Share content on air and online

February Winter Storm

• Live mobile reports• Viewer reports as the snow arrived• Facebook/Email main drivers

Constant Online Reports

Viewers Share

• 620+ Facebook Photos• 600+ Emailed Photos

• 39 Facebook Videos• 23 Emailed Videos

Viewers Share

Facebook Statistics

Facebook Statistics

Facebook Statistics

Interactions Feb 1-2

• Likes: 1,253 / Comments: 1,021 / 316 Posts• Fans as of Jan. 31 – 3,183• Fans as of Feb. 2 – 5,012• Two weeks later – 5,602

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