Social Media C.l.a.s.s.

Fun Facts

• Started as a blogger • Mom & Wife • Was able to retire my hubby from Stanford

•Won Marketer of the Year

Testimonials

“No one teaches social media marketing like Kat Sullivan! If you’re serious about taking your business to

the next level, then you must implement these social media

strategies.”

Kevin Harrington - The Original Shark on Shark Tank, Inventor of the

infomercial and Pioneer of the As Seen on TV Industry

A Facebook Page with over 20,000 engaged users

An active Facebook group with over 14,000 engaged users

An email list of 43,800 subscribers

Over 41,000 Website Visitors per month from

Social Media

almost all organic efforts

Secure Your Land

Secure Your Land on ALL the Platforms

1. Facebook Profile 2. Facebook Group 3. Facebook Business Page 4. Instagram Personal Profile 5. Instagram Business Profile 6. Twitter Personal 7. Twitter Business 8. Pinterest Business 9. LinkedIn Personal 10. LinkedIn Page 11. YouTube Business

1. Facebook Profile (FB Live, Messenger, Events, Groups, Stories, Watch Parties)

2. Facebook Group (Lives, Events, Stories) 3. Facebook Business Page (Lives, Messenger, Events, Stories,

Ads) 4. Instagram Personal Profile (Lives, Stories, IGTV) 5. Instagram Business Profile (Lives, Stories, IGTV, Ads) 6. Twitter Personal (Chats) 7. Twitter Business (Chats) 8. Pinterest Business (Group Boards, Ads, Communities, Tribes,

Trust me) 9. LinkedIn Personal (Groups) 10. LinkedIn Page (Ads) 11. YouTube Business (Live, Stories, Ads)

Plus - Your Real Estate

Email List

Website

Your Content

1. Your pure value

2. Your engaging

3. Your promotional

We have 3 mail goals. 3.

Goals🚀 Traffic

💰

📧 Collect Emails

Make Sales

Where do you start?

Value goes on your social media Value goes in your emails Value goes on your blog

VALUE VALUE VALUE VALUE

Where do you post?

All your real estate!!!

VALUE VALUE VALUE VALUE VALUE

SOCIAL MEDIA SOCIAL MEDIA

What’s the goal?

VALUE VALUE VALUE VALUE VALUE

SOCIAL MEDIA SOCIAL MEDIA

TRAFFIC TRAFFIC TRAFFIC

COLLECT LEADS

SALES

Post Breakdown

Sample Strategy:

• I write a blog post. (To collect traffic, collect leads, make sales) • I shared to my Facebook page. (to drive traffic, collect leads, make sales) • I shared to my Facebook group. (to drive traffic, collect leads, make sales) • I shared on Pinterest. (to drive traffic, collect leads, make sales) • I shared on Twitter. Personal and Professional. (to drive traffic, collect

leads, make sales) • I shared on my personal Facebook.(to drive traffic, collect leads, make

sales) • I shared to my email list. (to drive traffic, re-engage leads, make sales)

Building Your Community…

To Grow Facebook Page

• Post on personal facebook • Post on personal Twitter • Send email to list • Post in Facebook group • Add to email bio • Add icons to website • Invite everyone to like page after

engaging with it. • Link to in in blog posts • Link to it in free guides

To Grow A Facebook Group

• Post on personal Facebook • Post on Facebook Page • Post links in bio • Sent emails to list • Add to Thank You Page • Link to in Free Guides • Add it to Resources Page • Make it the redirect when someone

opted in • Use keywords to help be found on

Facebook

To Grow Twitter

• Post every day • Follow Influencers • Post on Facebook page • Post on Facebook Group • Post on email bio’s • Post in follow threads • Follow people back • Link to it in blog posts • Send emails to list • Add it to Thank You Page • Link to it in Free Guides • Add it to Resources Page • Link to it in courses

To Grow Pinterest

• Post every day • Follow Influencers • Post on Facebook page • Post in a Facebook Group • Post on email bio’s • Post in follow threads • Post in blog posts • Sent emails to list • Added it to Thank You Page • Linked to in Free Guides • Linked to it in courses

Keywords! Pinterest + Google = 😍

To Grow Instagram

• Post every day • Follow Influencers • Post on Facebook page • Post in a Facebook Group • Post on email bio’s • Post in follow threads • Post in blog posts • Sent emails to list • Added it to Thank You Page • Linked to in Free Guides • Linked to it in courses • Use hashtags to attract followers

Leverage Linktree

Your Real Estate

• Have a way to capture emails • Have a way for people to buy • Have a way for people to SHARE via

social media

System

Organic Social Media Cycle

• Write Blog Post • Shared on Facebook, drives traffic to

website • Gets people signed up on email • Email sent to join Facebook group • Opt in posted in Facebook group • Gets people signed up on email • Shared post on Pinterest, drives traffic to

website • Gets people to like Facebook page • Sees Facebook post for blog posts • Drives traffic to website • Gets people signed up on email

blog

Pinterest

website

facebook group

signs up on email

facebook page

website

why is this so effective?

blog

fb page

website

facebook group

signs up on email

website

saleoffers

This is how you leverage your real estate

Leverage• Post at least 2 times per day. Period.

• Post content multiple times. Recycle it.

• Use value content to “promote”

• Stagger Posts / Promotions. • EX:

Day 1, promo on Facebook page & Instagram • Day 2, promo on Facebook group & Pinterest

Day 3, promo via Email & FB / Insta Stories

Automation

Automation

•Ifttt •TASSI •Meet Edgar

Push Yourself Through

Why do we do it this way?

Why? •Cuts way down on your advertising costs •Works forever (evergreen) •Allows you to amplify your results with paid ads

organic marketing via social media

Q & A