social media engagement 101
DESCRIPTION
This is a presentation I gave at a tradeshow for the Association for Manitoba Municipalities on the topic of social media engagement.TRANSCRIPT
Social Media Engagement 101
Ryan GravesRural Training CoordinatorVolunteer Manitoba
OutlineWe will cover:
Your digital footprint?Your digital footprint impact on your role as an elected official?
How do I manage my footprint? What does this mean for engagement?
What is my digital footprint?
What does this mean for me?Benefits
Way to communicate directly with constituentsPromote your activitiesPromote your communities
RisksLiabilitiesUsed ineffectivelySaying something stupid
PlanningEstablish social media policyBe proactive!Identify objective- who are you trying to
reach? What message are you trying to impart? What platforms will best reach your
target group?How often should you be posting? Who is responsible?
Managing your FootprintChoose your platforms
Set up Google Alerts
Top 4 PlatformsFacebook TwitterLinkedinPinterest
Search engines: GoogleYoutube
HashtagsUsed with twitter based platformsStart with # symbolReference a specific conversation topic onlineCan follow the conversation as well as the
people
Manitoba examples: #winnipeg #bdnmb #brandonmanitoba #westman
#mbpoli #mbfood
Engagement StrategiesThink about strategies you use when
networking in a large roomVirtual networking example
FacebookTwitter
*Remember 80/20 rule*
What to Post?Find content by listening to what others are
sayingUse apps to find complementary information
Google trends, IFTTT, Trendsmapp
Don’t forget to talk about what you are doing too!
*Remember: If you wouldn’t post it on a billboard in an international airport... Don’t post it online!
General GuidelinesBe honestBe factual/accurateBe responsiveBe consistentBe genuineBe natural
There is no privacy online
Maximizing time and resourcesStrategically plan your online presence.
Use dashboard applications- hootsuite, tweetdeck
Analytics like Google trends, trendsmapp (Winnipeg and Brandon), and tags on your website
Google Alerts
Summary
Questions?
Ryan GravesRural Training Coordinator
Volunteer ManitobaPhone: 204-477-5180 ext 225
Thank you!