social media essentials -- facebook
TRANSCRIPT
Social Media Essentials -- Facebook
Sandra Fernandez
Manager of Public Relations & Social Media Administrator
Houston Public Library
Facebook Facts• Facebook has 610,736,920 MEMBER PROFILES.
That's one for every ELEVEN people on the planet.
• More than half—51 percent—of Americans age 12 and older are using Facebook.
• Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.
• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
Facebook Facts• EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000
messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.
• 65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.
• Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.
• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
Facebook Facts• Zynga, Facebook’s biggest app developer, has 19 games that
attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)
• Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.
• Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.
• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
Facebook Facts• AMERICANS make up 24% of users, followed by
Indonesians (6%), Brits (5%), and Turks (4%).
• Brands with the MOST fans on Facebook: Coca-Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).
• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
Fill Out Your Profile Profile Edit Profile
Hometown
Languages
About Me REMINDER: use Keywords!
Profile Pic Not as formal as LinkedIn Show your personality Keep within your business standards
Thumbnail
Fill Out Your Profile Featured people
Family Friends
Education & Work At least current job At least college where you graduated/obtained degree
Philosophy Arts & Entertainment Sports Activities & Interests
Contact Information
Username
www.facebook.com/username
Restrictions on “Fan” Page
Look for your name
Permanent
Personal Profile Page – Get Acquainted
Personal Profile vs “Fan” Page/Business Page
Edit Profile
Personal info
Facebook Photo Banner
Activity
Customize – Activity
Change your photo banner
Personal Profile Page – Get Acquainted
Share Status
Tag Question Photo Link Video
Personal Profile Page – Get Acquainted Wall
Info
Notes
Friends You May Know
Family
Add badge to your site
Personal Profile Page – Maintenance
Share Status Question Photo Link Video
Target your updates
Activity
Share – Activity
Post a status update, include one tag.
“Fan” Page – Setup
Edit Page
Your Settings Page Visibility Default Landing Tab Posting Ability
“Fan” Page – Setup
Basic Information Category & Subcategory About Description General Information Email Phone Website
“Fan” Page – Setup
Profile Pic Thumbnail
Featured
Marketing Get a Badge Add a Like Box to your Website Create an Alias Send an Update
“Fan” Page – Setup
Manage Admins
Apps FBML Landing Pages
Insights
Deals – check-ins
“Fan” Page – Maintenance
Use Facebook as Page
View notifications
Share Status
Tag Question Photo Link Video
Use Facebook as PageView notifications
ShareStatus
TagQuestion
PhotoLink
Video
“Fan” Page – Maintenance
Target Your Updates
Info
Photos Upload photos Use Simple Uploader Organize Photos Edit Album Edit Photos Tag Photos
Use Facebook as PageView notifications
ShareStatus
TagQuestion
PhotoLink
Video
“Fan” Page – Maintenance
Events Create an event Send to your fans
Comment
Like
The top-10 reasons why consumers follow a company on Facebook1. 40% want to receive discounts and promotions2. 37% want to show support for the brand/company3. 36% hope (want) to get free samples, a coupon
(a.k.a. freebies)4. 34% want to stay informed about the activities of
the company5. 33% want to get updates on future products
Source: http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company-facebook
The top-10 reasons why consumers follow a company on Facebook6. 30% want to get updates and information on
future sales7. 27% like to get fun and entertainment out of it8. 25% want to get access to exclusive content9. 22% mentioned they were referred by someone to
follow this brand/company10. 21% want just to learn more about the company
Source: http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company-facebook
Examples of Great Facebook “Fan” Pages Best Buy: www.facebook.com/bestbuy
Dell: www.facebook.com/dell
Doritos: www.facebook.com/doritos
iTunes: www.facebook.com/iTunes
Jones Soda: www.facebook.com/iTunes
Kaplan SAT & ACT Prep: www.facebook.com/KaplanSAT
McDonald’s: www.facebook.com/McDonalds
Porsche: www.facebook.com/porsche
Skittles: www.facebook.com/skittles
Vitamin Water: www.facebook.com/vitaminwater
Zappos: www.facebook.com/zappos
Promote Facebook on other sites
Add personal profile badge to your site
Get a “Fan” Page Badge
Add a “Fan” Page Like Box to your Website
Newsfeed
Most Recent Subcategories Lists Edit Options Doesn’t show everything
Top news
Hide
Messages & Events Messages
Messages Updates
Events Upcoming Events RSVP Remove this Event Friends Events Birthdays Create an event
Invite your friends
Activity
Message – Activity
Send a message.
Friends Build your network Friend requests
Not now Hidden requests
Find Friends Invite Friends People You May Know Edit Friends Lists Search Friends Contacts
Activity
Friends – Activity
Search for a friendSend a “friend” request
Other
Groups Create a group
Apps Beware the zombies and vampires!
Chat Online vs offline
Other Notifications
Friend requests Messages Activity
Account Settings Download Your Information Join a Network Notifications
Other
Privacy Settings Customize your settings
Build Your Network Friends Pages Groups
Activity
Privacy – Activity
Update your settings.
Other
Places Mobile Check-ins
Third-Party Tools HootSuite TweetDeck Seesmic
Metrics
Create goals and measure your success
“Fan” Page Insights Users Interactions Demographics Activity External Referrers Media Consumption
Link shorteners HootSuite Bit.ly
Tips
Your page/wall should have content relevant to how you make your living
Use Keywords
Create Facebook strategies and policies
Comment Share
Don’t automate your posts
Tips
Publish on the weekend
The four best times for higher engagement rates among followers are at 4 a.m., 7 a.m., 11 p.m., and 5 p.m.
Write simply and plainly
Watch Your Post Frequency and Timing
Listen Facebook Search
Tips Tag
Photos Updates
Notes Pull in your blog
Questions: Keep your answer choices to three or less.
Promotions Guidelines: http://www.facebook.com/promotions_guidelines.php
Where to find me www.SandraSays.com
www.twitter.com/sandrasays
www.facebook.com/sandrasays
www.linkedin.com/in/sandrafernandez