social media - european public health conference 2016

@EUPHAnxt @stefanbuttigieg - #socialmedia #ephvienna #publichealth

Social Media = Public HealthSinclair, C. T. (2012). Social Media = Public Health. Journal of Pain and Symptom Management, 43(2), 367. http://doi.org/10.1016/j.jpainsymman.2011.12.089


Introductions


Stefan ButtigiegSpecialist Trainee in Public Health Medicine

Mobile & Web DeveloperMD Geeks Founder – Facebook Fan PageAuthorMSc Candidate – Health Informatics & Public Health

Twitter - @karambinuFacebook – Stefan ButtigiegSnapchat – stefanbuttigiegLinkedIn – Stefan ButtigiegYoutube – karambinuGoogle+ - Stefan ButtigiegInstagram – stefanbuttigieg


AGENDA

Why?What?How?

When?


Why?WHY BOTHER? IS THIS JUST ANOTHER TECHNOLOGY?


SOCIAL MEDIAIN ONE MINUTE


31.25millionmessages


tweets


17,361profile views


48,611photos uploaded


694,444swipes


300hours of video


Not Convinced Yet?SOME MORE GRAPHS…..

SOURCE : STATISTA.COM


Share of individuals in the European Union (EU 28) participating in social networks from 2011 to 2015


Share of households that use desktop or portable computers to access the internet in Europe from 2005 to 2014


MobiledatatrafficinCentralandEasternEuropefrom2015to2020(interabytespermonth)


What?SOCIAL MEDIA


Any Recommendations?THERE ARE SO MANY!


Magic

6


Facebook

• Pages/Sponsored Posts• Live• Location/Check-In• Messaging• Sharing & Editing(Photos, Videos, Albums)


YouTube

• Video• Live-Streaming• Channel• Trending Videos• Playlists


Wordpress• Blogging• Self-Hosted and Wordpress.com• Flexible and Endless Potential for

Multiple Applications• Plug-in


Twitter

• Tweets• Polls• Hashtags• Direct Messaging• Trends


LinkedIn

• Company Pages• Professional Profile• Discussion Groups• Article Writing and Sharing


Instagram

• Photos• Short Videos• Sponsored Posts• Photo Editing


Magic

6


How?SOCIAL MEDIA

@EUPHAnxt @stefanbuttigieg#socialmedia #ephvienna

#publichealth

Hootsuite Benefits

Supports Facebook, Twitter, LinkedIn from one place

Social Media Manager

Mobile Applications


#publichealth

Buffer Benefits

Supports Multiple NetworksPosts at the right times!

Social Media Manager

Mobile Applications


#publichealth

Canva.com Fool-Proof way to create great content for Social Media at the right size and with multiple resources for design!

Multiple Templates

Graphic Design Website

iPad App


#publichealth

Facebook Pages Manager

Manage your Facebook Pages from One PlaceInsights and AnalyticsPublish Posts, Photos, Videos and EventsManage Adverts

Mobile Application


#publichealth

Twitter Support Multiple AccountsPostsDirect MessagingTrendsPush Notifications

Mobile Application


#publichealth

Adobe Post Creating Great and Attractive Content from your Mobile DeviceTemplatesRemix Designs

Mobile Application

Canva.com Alternative for Mobile


When?SOCIAL MEDIA


Bonus!WHAT ARE THE UPCOMING TRENDS….


Thank YouANYQUESTIONS


Quick ExerciseSOCIAL MEDIA


Split up into groups of two/three!Try out a Twitter Search

Sign up to a Social Network!

Show off your profiles!

Tweet about this event! Tweetstorm J

Check out the Social Activity Stream of the EPH 2016 App


DiscussionWHAT IS THE ROLE OF SOCIAL MEDIA IN PUBLIC HEALTH

social media - european public health conference 2016

Health & Medicine