Social Media Marketing

Learning Path

- Include animated GIFs in thank you messages- Use current events to boost visibility- Post your content according to each channel- Adapt to different time zones- Manage reviews, respond to them, share them,

or flag them if they are inappropriate- Negative reviews should be answered first

Social Media

- Pay attention to: new product developments, campaign tracking, sentiment, alerts, news, influencers, audience, demographics, competition, attitudes, queries, searches, complaints, compliments, mentions, questions, backlinks

- Discover: brand keywords, negative keywords, industry-specific keywords, location-related keywords

Social Media Monitoring

User attention is difficult to retain.

80%Industry-relevant news, expert tips and advice, relevant articles,

videos

20%Product updates, special offers, coupons, contests

What to post

Facebook Marketing

Learning Path

Facebook Pages

- Have more people manage one page- Add a Fan of the Week app- Create Instant Articles, polls, quizzes,

surveys, - Tag relevant pages and brands- Upload email list to Facebook and

advertise to them- For international brands, adapt using

Facebook Global Pages

Facebook Ads

- You can use emojis for ads

- Consider Messenger Placement Ads

- Don’t target too broadly

- Create Audience to target the right

people

- Use engagement analysis to spot

content that will get cheaper clicks

Facebook Live- Spontaneous- No script- Present yourself- Invite people- Showcase live art, street interviews, live events- Offer products to random people and let them test it- Offer relevant content for your audience- Interact with viewers- Block spam, rude users- Answer questions- Mention the theme of discussion often for those who show up late

for the live- Promote before you go live- Wait 2 hours after the Facebook live to post more content- Take a look at the insights- Ask for likes, shares, comments, follows

Must know: this type of content is higher in the Facebook results page/wall

For Pinterest:

- Ask contest participants to curate their own boards with 5 or more pins

- Build lifestyle boards to feature your products- Test variations- Use CTAs in the description not in the image- Photos without human faces and with less

background tend to perform better- Use vertically oriented images (portrait style)

For LinkedIn:

- Promote your whitepapers- Filter searches to find prospects- Ask and answer questions