Personal Profiles• Friend limit: 5K• Public or private• Not SEO friendly• Friend requests require

approval• Person to person

messaging • May not promote sale of

your work

Pages• Unlimited friends/fans• Public • SEO friendly• No barrier to “like” • Offers Apps• Can only comment on

your Page and other Pages

• Better website integration

Profiles vs. Pages

Questions?

Page CreationOnce you have a personal profile, visit facebook.com/pages/create.php• Choose Page name carefully; it becomes

permanent after 100 “likes” • Skip “invite friends” step until your page is

populated with content • After 25 “likes” visit facebook.com/username

to set up your permanent “vanity URL”Ex. facebook.com/somarts

Need a walk-through?

bit.ly/sm101create

Page Preferencesunder “Edit Page”

Left Menu: Manage Permissions • Choose whether your wall shows posts by

others• Change default landing page

Left Menu: Basic Info• Fill out completely, affects SEO• Include elevator pitch, website & blog links,

what to expect from your Page

Left Menu: Profile Picture

• Max size is a 180 x 540 pixel vertical banner

• Choose a pic. that works well as a 50 x 50 pixel thumbnail

Left Menu: Apps

Consider apps like YouTube, Etsy Store, apps geared toward mailing list sign-up & more.

Thanks to QCC’s Rudy Lemcke for this slide.

Menu: Featured

• Show your interests by setting which Pages show up as “Featured” likes on the left hand side of your profile (add ArtSpan, SOMArts, your studio space, the pages of causes or orgs.)

• Optional: add your personal profile as Featured Page owner so people can find your personal profile and message you.

Add Images of Your Work• One album for each body of work

• If you must watermark, make it small to encourage sharing

• Add request below each image that any re-publishing be accompanied with the line “Courtesy of [Your Name].”

• As you post images, share on your wall

Basic Functionality

• Adding/sharing images

• Status updates

• Tagging friends, organizations, & events

• Event Creation

• Commenting

• Cross-posting

Events • Create events for performances, lectures, or even

calls for project participation• Add images, tag places, keep it brief, include links• Invite contacts using your personal profile; RSVP

first, then use “invite friends” button • Personally reply to guests who RSVP• Think carefully about when to create your own event

or share one that has already been created; you can link to already created events or @ tag them

Build & Engage Your Audience

• Your page is as effective as the # of people who “like” it

• Unless you’re already famous, you have to work to grow your number of “likes”

• There’s no magic bullet, but don’t be intimidated!

Start With Friends

• Avoid the “suggest” link; send individualized messages to your Facebook friends (up to 20 at once) asking them to “like” your new Page

• Post Page link to your personal profile’s newsfeed periodically; just because you posted it once doesn’t mean everyone saw it

Facebook’s Mysterious Algorithm

• Who sees your posts depends on the time of day you post, recent interactions, and Facebook’s algorithm

• Vary content type & time of day you post• Post daily, attempt to generate content

that leads to engagement • Check Page Insights to see how you’re

doing

Content Best-Practices

• 80/20 rule; it’s not all about you • Post daily; schedule updates• Don’t be a marketing robot• Talk with people, not at people • Vary content: text, video, images• Don’t auto-link your Facebook account to your

Twitter or your blog • Reciprocate, engage, share

Content Ideas

• Post about other people’s work that inspires you & art happenings you’re attending

• Post in-progress photos• Crowd-source opinions on your work• Give online studio tours• Trade @ tag mentions with other artists• Run give-away contests• Link back selectively to your blog or website,

or blog using Facebook notes

Case Study #1: John Kraft

facebook.com/artistjohnkraft

• Creates virtual tours, online exhibitions, in-progress videos for YouTube

• Has a custom landing page & email sign-up app

• Updates 1-3 times a day about his work, life in SF, and the work of friends

Kraft’s Facebook Campaign

• Ran Facebook paid ad campaign to increase Page connections

• Personally thanked & engaged with each and new connection

• Began FB exchange with new contact interested in original work

• Researched via Facebook to learn contact’s interests and likes

• Proposed a commission project that celebrated those interests

• Landed a $4,000 commission

Case Study #2: Charmaine Olivia

facebook.com/CharmaineOliviaArt• Uses EtsyStore app • Runs print give-away contests and posts

about limited edition prints • Uses a Tumblr blog to collect inspirational

photos• Takes fans behind the scenes with studio

tours, in-progress & preview photos of her work

Advice from Paul Ruizfacebook.com/paulwruiz• Edit your posts with as much care as you use

in the studio to create your work • Credit your inspirations & mentors • Customized well-worded updates with

interesting images make all the difference. Don’t auto-post.

• Pay attention to the smallest comment or observation. The person making it might turn out to be a devoted collector, gallery owner or collaborator.

Questions?