social media for brands
DESCRIPTION
Presented to the Nestle Stouffer's marketing team on May 12th, 2009.TRANSCRIPT
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What is Social Media?
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It’s a series of little conversations.
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What is Social Media?
Blog
Widgets
Virtual Worlds
Tagging
Ratings and Reviews
Podcasting
Photo Sharing
Online VideoMicroblogging
Meetups
Forums Bookmarking
Wikis Social Networks
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What is Social Media?
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What is Social Media?
Brand
Consumer #1 Consumer #2
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How does social media thrive?
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Does anyone want to hear from a brand?
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Yes!
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Who uses social network?
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Who uses social networks?
Social Networks differ greatly in their median age.
Twitter - 31 yrsMySpace - 27 yrsFacebook - 26 yrsLinkedIn - 41 yrs
The Pew Research Center's Internet & American Life Project
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Who uses social networks?
AGE (% of online adults using Twitter)– 18-24 19%– 25-34 20%– 35-44 10%– 45-54 5%– 55-64 4%– 65+ 2%
INCOME– Less than $30,000 17% – More than $75,000 10%
URBAN vs. RURAL– 35% of urban (vs. 29% internet)– 9% rural (vs. 17%)
Source: Pew Internet Life - conducted Nov/Dec 2008, published Feb 2009
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Who uses social networks?
FacebookGENDER (% of Facebook users) Males 42.2% Females 55.7%
AGE 0-17 13.5% 18-24 40.8% 25-34 26.7% 35-54 16.6% 55+ 2.3%
Source: Facebook
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How is it used by individuals?
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Connecting
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Sharing
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Learning
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Can a brand meet these needs?
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Give them something to share
Provide something to talk about
Create solutions to for problems
Offer ways for them to learn
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How do you do this in social
media?
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Engaging
Monitoring
Promoting
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Engaging
Monitoring
Promoting
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Can it be measured?
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• PR Measurement– Mentions/Media Value– Awareness– Message
• Advertising Measurement– Awareness– Traffic– Sales
Measurement
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What’s all the buzz about Twitter?
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How are brands using it?
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Zappos
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Dunkin Donuts
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Dunkin Donuts
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Comcast
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What else are brands doing?
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Starbucks
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Visa
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Best Buy
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Hershey
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Discover Ohio
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Motorola
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Threadless
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DigiKnow
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Where to start?
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Where to start?
• Listen to “dinner” conversations• Respond to product questions and problems• Allow advocates to promote for you
throughout the web