social media for business how to share your cup feb 2013

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By Kym Lamb www.integrityprojectmanagement.com How To Share Your Cup

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By Kym Lamb www.integrityprojectmanagement.com

How To Share Your Cup

Review of Session 1: What’s Does Your Cup Say About You

•Perception Isn't Reality...Or Is It? •How To Check Your Current Internet Fingerprint •How To Improve Your Fingerprint •How To Set Social Media Expectations

Created by IPM Feb 2013

You can view the powerpoint here.

Session 3 Goals: How To Share Your Cup

1. Circles of What? 2. Current Client Care 3. New Client Captures 4. Who’s In My Tribe 5. How Social Media Extends Your Reach

Created by IPM Feb 2013

Your CIRCLE OF INFLUENCE are ALL of the people you have developed a relationship with.

Your CIRCLE OF CONCERN are ALL of the people you

have developed a relationship with + all of the people you would like to build a relationship with.

Created by IPM Feb 2013

Groups

Organizations

Family

Neighbors

Me

Friends

Running in Circles

Who Is In My Circle of Influence?

1. All current clients.

2. All past clients.

How am I connecting with

them regularly?

Created by IPM Feb 2013

You

***If you have not been tracking them. Now is the time.

Who Is In My Circle of Concern

Anyone who has a

shared passion in

What you do or

What you offer.

Created by IPM Feb 2013

You

***Common interest brain storm

Existing Clients vs New

Shouldn’t I just focus on new

clients? NO.

Why?

1. It is cheaper to maintain an existing client then get a new one.

2. You have already built a relationship = TRUST

3. A satisfied client tells their friends = FREE Marketing

4. You already have their contact information.

5. Old clients BRING new clients!

Created by IPM Feb 2013

TRIBES

“A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.”

Seth Godin

Created by IPM Feb 2013

How Can You Grow Your Tribe?

Created by IPM Feb 2013

“The secret of leadership is

simple: Do what you

believe in. Paint a picture of the future.

Go there. People will

follow.”

Seth Godin

1. Find other leaders. 2. Share Ideas 3. Merge Tribes 4. Grow Offerings 5. Share leadership

responsibilities. 6. Let the merged tribe

spread the word for you!

“The Internet has eliminated the

barriers of geography, cost and

time.”

Seth Godin

So How Does Social

Media Fit In?

Created by IPM Feb 2013

What Can I Do Today?

•Create Your Circle of Influence •Create Your Circle of Concern •Grow Your Tribe •Request a Fingerprint Review •Implement Your CREAM Plan •Set Up Coaching

Created by IPM Feb 2012