social media for business how to share your cup feb 2013
TRANSCRIPT
Review of Session 1: What’s Does Your Cup Say About You
•Perception Isn't Reality...Or Is It? •How To Check Your Current Internet Fingerprint •How To Improve Your Fingerprint •How To Set Social Media Expectations
Created by IPM Feb 2013
You can view the powerpoint here.
Session 2 Goals: What’s In Your Cup
1. What Do I Do? 2. Why Do I Do It? 3. Who Cares? 4. How Do I Share it on the Internet?
“Imperfect action trumps a perfect
thought!”
Created by IPM Feb 2013
You can view the powerpoint here.
Session 3 Goals: How To Share Your Cup
1. Circles of What? 2. Current Client Care 3. New Client Captures 4. Who’s In My Tribe 5. How Social Media Extends Your Reach
Created by IPM Feb 2013
Your CIRCLE OF INFLUENCE are ALL of the people you have developed a relationship with.
Your CIRCLE OF CONCERN are ALL of the people you
have developed a relationship with + all of the people you would like to build a relationship with.
Created by IPM Feb 2013
Groups
Organizations
Family
Neighbors
Me
Friends
Running in Circles
Who Is In My Circle of Influence?
1. All current clients.
2. All past clients.
How am I connecting with
them regularly?
Created by IPM Feb 2013
You
***If you have not been tracking them. Now is the time.
Who Is In My Circle of Concern
Anyone who has a
shared passion in
What you do or
What you offer.
Created by IPM Feb 2013
You
***Common interest brain storm
Existing Clients vs New
Shouldn’t I just focus on new
clients? NO.
Why?
1. It is cheaper to maintain an existing client then get a new one.
2. You have already built a relationship = TRUST
3. A satisfied client tells their friends = FREE Marketing
4. You already have their contact information.
5. Old clients BRING new clients!
Created by IPM Feb 2013
TRIBES
“A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea.”
Seth Godin
Created by IPM Feb 2013
How Can You Grow Your Tribe?
Created by IPM Feb 2013
“The secret of leadership is
simple: Do what you
believe in. Paint a picture of the future.
Go there. People will
follow.”
Seth Godin
1. Find other leaders. 2. Share Ideas 3. Merge Tribes 4. Grow Offerings 5. Share leadership
responsibilities. 6. Let the merged tribe
spread the word for you!
“The Internet has eliminated the
barriers of geography, cost and
time.”
Seth Godin
So How Does Social
Media Fit In?
Created by IPM Feb 2013
What Can I Do Today?
•Create Your Circle of Influence •Create Your Circle of Concern •Grow Your Tribe •Request a Fingerprint Review •Implement Your CREAM Plan •Set Up Coaching
Created by IPM Feb 2012
www.integrityprojectmanagement.com Facebook: integrityprojectmgmt Twitter: kymlamb LinkedIn:kym-lamb Pinterest:wellnessmommy Slideshare: kymlamb
Created by IPM Feb 2012
Thank you for your time and attention!
Now Go GROW~
Contact Kym Lamb for more information: