social media for civic leaders and community builders

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  • Social Media for Community BuildersGrowing, sharing and connecting through online networks and tools

    http://www.flickr.com/photos/22207308@N03/2252360890/

    Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com

    http://www.flickr.com/photos/16638697@N00/272814244/http://www.flickr.com/photos/16638697@N00/272814244/http://www.schipul.comhttp://www.schipul.com

  • What well talk about

    Storytelling

    How to LISTEN and engage online

    The art of Responding

    http://www.flickr.com/photos/eschipul/3219612492/

    Find this presentation:www.slideshare.net/eschipul

    http://www.flickr.com/photos/64251830@N00/351876663/http://www.flickr.com/photos/64251830@N00/351876663/http://www.slideshare.net/eschipulhttp://www.slideshare.net/eschipul

  • Tell your Story and people will listen

  • 1. Storytellinghttp://www.flickr.com/photos/eschipul/2872827771/

    http://www.flickr.com/photos/eschipul/2872827771/http://www.flickr.com/photos/eschipul/2872827771/

  • Markets are Conversationswww.cluetrain.com

    http://www.cluetrain.comhttp://www.cluetrain.com

  • Social Media is a Conversation between actual HUMANS!

  • Once upon a time...

    http://flickr.com/photos/e_phots/2646616379/

    http://www.flickr.com/photos/jfchenier/76721307/http://www.flickr.com/photos/jfchenier/76721307/

  • Obama

    http://flickr.com/photos/joecrimmings/1977376708/

    ... there was an Internet candidate...

    http://flickr.com/photos/joecrimmings/1977376708/http://flickr.com/photos/joecrimmings/1977376708/

  • http://www.flickr.com/photos/67396912@N00/3004333083/

    ... that connected online...

    http://flickr.com/photos/joecrimmings/1977376708/http://flickr.com/photos/joecrimmings/1977376708/

  • The Candidate Bloggedhttp://my.barackobama.com/page/community/post/amandascott/gGgLXx

    http://my.barackobama.com/page/community/post/amandascott/gGgLXxhttp://my.barackobama.com/page/community/post/amandascott/gGgLXx

  • As President, he continues to share...http://www.whitehouse.gov/blog/

    http://www.whitehouse.gov/blog/http://www.whitehouse.gov/blog/

  • So my point is...

    1. Message 4. Plot

    2. Conflict 3. Characters

    4 Elements of Storytelling

  • http://www.flickr.com/photos/eschipul/2484829961/2. Listening and Engaging

    http://www.flickr.com/photos/eschipul/3426116511/

    http://www.flickr.com/photos/eschipul/3426116511/http://www.flickr.com/photos/eschipul/3426116511/

  • www.google.com/alerts Email updates for your company

    name and keywords

    www,technorati.com/watchlist Powerful Social Media search engine

    watches for your terms and updates you

    http://alerts.yahoo.com Yahoo! alerts you of any

    occurrences of defined terms and names

    Due diligence on your StoryListening and Engaging: Tracking Tools

    http://www.google.com/alertshttp://www.google.com/alertshttp://www.google.com/alertshttp://www.google.com/alertshttp://www.google.com/alertshttp://www.google.com/alerts

  • What is an Alert? (www.google.com/alerts) Listening and Engaging: Tracking Tools

    http://www.google.com/alertshttp://www.google.com/alerts

  • Addictive and essential Google Reader: www.google.com/reader

    http://www.google.com/readerhttp://www.google.com/reader

  • Social Networks to Know

  • http://www.flickr.com/photos/jfchenier/76721307/

    (remember, its all about the Story)

  • Facebook - Not just for college kids

    Pages and Groups ROCK!

    Be a leader, volunteer and connector

    Create buzz for events

    Share your own updates, links and other content

    Bill White: www.billwhitefortx.com/facebook

    http://www.facebook.com/pages/Bill-White/7101618455

    2. Listening and Engaging: Facebook Magic!

    http://www.billwhitefortx.com/facebookhttp://www.billwhitefortx.com/facebookhttp://www.facebook.com/pages/Bill-White/7101618455http://www.facebook.com/pages/Bill-White/7101618455

  • Your Facebook profile at a glance

    Flesh out your profile

    Be picky on who you connect with

    Re-purpose other content

    Add ALL of your Social Media links

    Be fun and interesting

    Connect with like-minded people

    2. Listening and Engaging: Facebook Magic!

  • Marketing Successful Events on Facebook

    670 members

    230 yes348 maybe

    2. Listening and Engaging: Facebook Magic!

  • Are you a Groupie?2. Listening and Engaging: Facebook Magic!

    http://www.facebook.com/group.php?gid=2597976894

    http://www.facebook.com/group.php?gid=2597976894http://www.facebook.com/group.php?gid=2597976894

  • Page Power in Facebook2. Listening and Engaging: Facebook Magic!

  • To Page or to Group - that is the question

    Groups = Not indexed in Google

    Pages = Visible to Google

    Groups = Messages go to inbox

    Pages = Messages go to updates

    http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

    2. Listening and Engaging: Facebook Magic!

    http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/http://www.searchenginejournal.com/facebook-group-vs-facebook-fan-page-whats-better/7761/

  • Facebook Dos and Donts

    Be stiff and boring

    Create a company profile (deleted!!)

    Keep all personal and pro life facets separate

    Post press releases

    Spam your contacts (connect but be polite)

    Grow your profile

    Upload pics and videos to tag and send

    Create and join biz and fun Groups / Pages

    Be picky on your friends

    Cross promote your Social Media links

    3. Facebook: Community Building through Social tools

  • Facebook Buzzwords

    Friend - Connect with someone on Facebook

    Wall message - Write, draw or post something on someones wall

    Tag - Add names to photos or videos

    Status update - What are you doing?

    Public timeline - List of recent activity

    3. Facebook: Community Building through Social tools

  • Connecting and promoting on MySpace2. Listening and Engaging: MySpace or Your Space?

    Bill White on MySpace: www.myspace.com/mayorbillwhite

    http://www.myspace.com/mayorbillwhitehttp://www.myspace.com/mayorbillwhite

  • Playing with video on YouTube (www.youtube.com) Yale St. Arts Market on YouTube: www.youtube.com/user/Madule

    2. Listening and Engaging: Video takes it home

    http://www.youtube.comhttp://www.youtube.comhttp://www.twitter.com/coffeegroundzhttp://www.twitter.com/coffeegroundz

  • Flickr - The Power of Visualization! (www.flickr.com) 2. Listening and Engaging: Not just snapshots...

    www.flickr.com/groups/superneighborhood22/

    www.flickr.com/photos/laanba/2379353028/

    www.flickr.com/groups/assignmenthouston/pool/

    http://www.flickr.comhttp://www.flickr.comhttp://www.flickr.com/groups/superneighborhood22/http://www.flickr.com/groups/superneighborhood22/http://www.flickr.com/photos/laanba/2379353028/http://www.flickr.com/photos/laanba/2379353028/http://www.flickr.com/photos/laanba/2379353028/http://www.flickr.com/photos/laanba/2379353028/

  • Geotagging fun on Flickr2. Listening and Engaging: Not just snapshots...

    www.flickr.com/map/

    http://www.flickr.com/map/http://www.flickr.com/map/

  • http://www.youtube.com/watch?v=ddO9idmax0o

    Micro-Blogging with Twitter (www.twitter.com) 2. Listening and Engaging: Twitter

    http://www.youtube.com/watch?v=ddO9idmax0ohttp://www.youtube.com/watch?v=ddO9idmax0ohttp://www.twitter.comhttp://www.twitter.com

  • Twitter includes others in ongoing dialogue

    Heights on Twitter: www.twitter.com/HoustonHeights

    2. Listening and Engaging: Twitter

    http://www.twitter.com/coffeegroundzhttp://www.twitter.com/coffeegroundz

  • Use as a platform to help others!

    HPL on Twitter: www.twitter.com/HoustonLibrary

    2. Listening and Engaging: Twitter

    http://www.twitter.com/coffeegroundzhttp://www.twitter.com/coffeegroundz

  • http://www.flickr.com/photos/eschipul/2484829961/3. Responding!

    http://www.flickr.com/photos/59503392@N00/419321748/

    http://www.flickr.com/photos/eschipul/1711285434/http://www.flickr.com/photos/eschipul/1711285434/

  • Where do Comments live?3. Responding: Blogs and Commenting

  • Dos and Dont of Commenting3. Responding: Blogs and Commenting

    Be defensive / snarky

    Think you can change everyones mind

    Leave identical comments

    Be Anonymous

    Speak your mind (respectfully)

    Include links to relevant information

    Give props / say thanks!

    Bite your tongue (when appropriate)

    GOOD! BAD!

  • Do NOT feed the trolls3. Responding: Blogs and Commenting

    (Rarely this cute)

  • Find your happy place

  • People get mad, dont fuel the fire3. Responding: How to make it a Positive

    Find your Happy Place.

  • The Power of Creation3. Responding: How to make it a Positive

    http://www.youtube.com/watch?v=wKsoXHYICqU

    www.lettexansruntexas.com

    http://www.youtube.com/watch?v=wKsoXHYICqUhttp://www.youtube.com/watch?v=wKsoXHYICqUhttp://www.youtube.com/watch?v=wKsoXHYICqUhttp://www.youtube.com/watch?v=wKsoXHYICqU

  • Lets Review:

    STORY

    Listen first, then talk

    Creative connectivity

    The

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