social media for cre brokers
TRANSCRIPT
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MATT GIFFUNE
Assistant Vice President
Boston Brokerage
@mattgiffune
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THE BASICS
Social Media for Sales
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Introduction
• Who am I?
• How did I get here?
• Why am I here?
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Key takeaways
1. Anyone can do it
2. Be who you want to be, but be unique
3. Don’t ignore it
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THE WHY
Social Media for Sales
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What is social media and digital
marketing?
“…the Internet has turned what used
to be a controlled, one-way message
into a real-time dialogue with
millions.”
Danielle Sacks
“The Future of Advertising”
Fast Company, November 17, 2010
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• 170 million tweets daily
• 3.5hr/wk watching videos online
• 3x more time on blogs and
social media than email
• Over 6 million visits to JLL website
each year
• 750M FB users sharing 4B items/day
• LinkedIn has over 135M members
2+ Billion
Internet
Users
Why is social media relevant?
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What is social media used for?
Monitor Engage Share Connect
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How do I get started?
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Focus
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Glossary of terms
• Tweet
• Retweet
• Hashtag (#)
• @mention
• List
• DM
• Follower
• Following
• Status update
• Share
• Invite
• Profile
• Add
Connections
• InMail
Blogging
• SEO
• Follow
• Comment
• Post
• Vlog
• Disqus
• Podcast
• RSS
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Who are you?
Spectator
Participant
Pro
Guru
Spammer
Joins sites but doesn’t get involved
Reads blogs, checks status, friends others
Blogs, tweets often, has followers, engages others
Blogs often, uses twitter tools, gets mentioned,
actually meets people offline, has clear message
Tries to sell you things, does not share relevant
content, in your face
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THE HOW
Social Media for Sales
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How I use social media
Building social proof
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How I use Twitter
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How I use LinkedIn
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How I blog
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What’s cool/not cool
The most
interesting man in
the world
Congressman
Wiener
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Q&A
Thank you!