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Social Media for Friends of Parks
about Superhighways....
www.superhighways.org.uk/resources/enews
about you....
Social media – What is it??
Social media is the interaction among
people in which they create, share or
exchange information and ideas in virtual
communities and networks
Source: Wikipedia
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Changing communications
Decline in print media
Web 2.0 & beyond
Increase in online media
+
Circa 1995 – 2005
Broadcasting mode
The website was the
centre
Circa 2005 - now
Social mode
The user is the centre
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A view of the online world in the 90s
Why social media?
(Source: Ofcom)
51%of UK adults own a
smartphone (2013)
66% of UK adults 16+ say they
have a social network profile
http://www.socialmediatoday.com/content/uk-social-media-statistics-2014
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Goals
Is this your audience?
Do your research…
Global Web index
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Goal + audience = platform
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Get your community involved
Make content mobile friendly
Optimise page for searching
Think photos – 350 million
uploaded every day
Consider Facebook Ads &
Offers
Facebook Insights
Half of the UK population uses Facebook
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15 million users in the UK
Optimise your bio – essential
Monitor your mentions
#nomakeupselfie
Visual media
Ask questions
Your week in review - stats
Use the TWEET frameworkTarget, Write, Engage, Explore, Track
YouTube
The largest search engine in the world
Categorise effectively
Make it easy to share
High quality audio
Use audio-slideshows
Tell a compelling story
Don’t forget calls to action
Audioboom
Use across social media
Integrate with website
Complete the tags field
High quality audio
Capture on the move
Audio podcasting on the move
But there are lots to choose from…
Flickr
Vine
Snapchat
Content is key to engagement
Capture content
Set it in a context
Share it with others
Remember COPE
(Content Once, Publish Everywhere)
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Build your photo library
Edit for impact
Editing software – e.g. Microsoft Picture
Manager, Photoshop express, Picasa,
www.picmonkey.com
Create, curate and connect
Infographics for impact
More than just photos
Engage your social media influencers
Making and sharing videos
Windows MovieMaker
iMovie (desktop and app)
Adobe Premiere Elements
Windows 8 Movie Edit Touch / VidTrim/Videoshow etc.
Audio slideshows
http://www.sounddelivery.org.uk/my-bowes-park/
http://www.bbc.co.uk/news/uk-19797969
Tiny stories – tiny videos
https://twitter.com/kewgardens/media
Storytelling v marketing
Plan and save time
http://www.socialbrite.org/2010/11/09/top-10-
social-media-dashboard-tools/
Organise and discuss in groups
Online spaces/discussions e.g. Yammer, Huddle etc.
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Volunteer e-news?
Make it easy to sign up
Do’s & Don’ts
Do Decide on your communications aims
Allocate resources
Learn about your audience
Decide on what you’re going to say
Don’t Do it just because everyone else is
Speak too soon
Just broadcast Source: Charity Comms Guide to Social Media for Charities
Websites – the heart of your story
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But though an old man, I am
but a young gardener
Websites
Free authoring tools e.g.
www.wordpress.com
www.e-voice.org.uk
www.weebly.com
& Google Analytics / Search Engine
Optimisation
Your website should form the heart of your communications plan –
you then need to focus on driving traffic to your site and integrate
with social networking etc.
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