social media for journalists
DESCRIPTION
How blogging, Twitter and Facebook can help connect you with your audienceTRANSCRIPT
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Social media for journalists
How blogging, Twitter and Facebook can help connect you with your audience
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From tweet to print
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From tweet to print
• Salem NewsTwitter post goesup at 1:50 p.m.
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From tweet to print
• Salem NewsTwitter post goesup at 1:50 p.m.
• By 4:30 p.m., a complete story with slideshow and a map
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From tweet to print
• Salem NewsTwitter post goesup at 1:50 p.m.
• By 4:30 p.m., a complete story with slideshow and a map
• Local blogger poststo TwitPic. How do we get him involved?
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Case study #1
• Newton blogger Doug Haslam posts photo of snowy sidewalk
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Case study #1
• Newton blogger Doug Haslam posts photo of snowy sidewalk
• GateHouse’s Greg Reibman retweets Haslam’s post
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Case study #1
• Newton blogger Doug Haslam posts photo of snowy sidewalk
• GateHouse’s Greg Reibman retweets Haslam’s post
• Mayor Setti Warren calls Reibman, andthe snow is removed
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Case study #2
“Yes we do censorreader comments.
“We’ll continue to.”
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Case study #2
• “Norton Street” comments onurban-design issues
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Case study #2
• “Norton Street” comments onurban-design issues
• Reveals himself to be Jonathan Hopkins, an architecture student
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Case study #2
• “Norton Street” comments onurban-design issues
• Reveals himself to be Jonathan Hopkins, an architecture student
• NHI’s Paul Bass accompanies Hopkins on walking tour of city
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Case study #3
SeeClickFix: Your local assignment desk?
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Case study #3
New Haven Independent runs SeeClickFix RSS feed on its site. Residents start complaining about “the ugliest storefront on Chapel Street.”
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Case study #3
• NHI’s Melissa Bailey writes a story, citing 42 SeeClickFix complaints
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Case study #3
• NHI’s Melissa Bailey writes a story, citing 42 SeeClickFix complaints
• Business ownerpledges to workwith community
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Case study #3
• NHI’s Melissa Bailey writes a story, citing 42 SeeClickFix complaints
• Business ownerpledges to workwith community
• NHI story generates another 24 comments from readers
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Closing thoughts
• You need to be where your readers are– Facebook– Twitter– YouTube– Flickr
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Closing thoughts
• You need to be where your readers are• Don’t just publish your RSS feed
– Let readers hear the voice of individual reporters and editors
– Social media are more about listening than broadcasting
– Encourage audience participation: story ideas, photos and videos
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Closing thoughts
• You need to be where your readers are• Don’t just publish your RSS feed• Think of your Web site as a hub
– Use your site to push readers out to your social-networking places
– Use your social-networking places to pull readers in to your main site
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Closing thoughts
• You need to be where your readers are• Don’t just publish your RSS feed• Think of your Web site as a hub
• YOU ARE THE EXPERTS. What is working best for your news organization?
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(cc) By Dan KennedyFebruary 4, 2010
Some rights reservedCreative Commons license online at:
www.dankennedy.net
Northeastern UniversityBoston, MA 02115