social media for nonprofits
DESCRIPTION
Presentations slides from a presentation delivered to nonprofit organizations at an event hosted by the Business Journal of Greater Milwaukee. This presentation covers the results of a 2011 survey on social media use among nonprofit organizations, the benefits and challenges of social media, and tools to overcome the challenges of social media.TRANSCRIPT
Social Media+
Nonprofits
Who is this person?
Clear Verve Marketing•Work primarily with professional service providers, nonprofits, and community organizations•Promise Marketingsm
•Full range of marketing and PR services•Tri-Adathon participant
Today’s Goals• Review results of social media survey• Discuss ways to overcome social media
challenges
About the survey
• Second social media survey conducted by Clear Verve and McGrath Marketing Associates.
• Conducted June, 2011• 135 organizations participated• Results available at www.wi-nfpsurvey.com
How common is social media use?
• 9 out 10 organizations use it
• 62% use it for event planning
• 53% use it for fundraising
Why is social media use so common?
• Connect with people where they are
• Great for storytelling• It’s cool!• Low barriers to entry
What works• 83% advertising and promotion• 62 % event planning• 53% fund development• 37% plan to try something new
Social Media Challenges
• 13% discontinued use of social media– Twitter– Facebook– Blogs
• Lack of resources• Lack of expertise• Controlling content• Attracting people to the sites
Why challenges?
• The two bucket theory• Focus on the tool, not the plan• No instruction• No teamwork
There are lots of other ways to market!
• Website - even more important now
• Email – ties to social media
• Traditional stuff
What you should know
• 80% of Americans use a social network• 23% of all online time is spent on a social
network• 53% of social media users follow at least
one brand• Time spent on a website increases after a
social media campaign
How can we make it easier?• Get other people
involved• Train and facilitate• Have a plan• Know what to do
when something goes wrong
Getting others involved
• Social media policy is the key!
• Clearverve.com/what we do
• Bit.ly/100smPolicies
Train & Facilitate• Understand the tool vs. understand the
message• Facilitate messages
Have a plan
When something goes wrong
Get in the driver’s seat
Questions, comments, and discussion
Contact InformationClear Verve Marketing
890 Elm Grove Rd.Suite 209-2
Elm Grove, WI 53122
262-796-9001
www.clearverve.com