social media for real estate professionals
DESCRIPTION
Social Media programs that generate ROI Converting likes to clients Local examples of how to make it work How to use social media to develop a Powerful Personal Brand What’s next in Social Media The Britney Spears Model The 3 E’s of Social MEdia The Social Media Plan if you have no time or team, you’re not a writer & you have no budget!TRANSCRIPT
• Social Media programs that generate ROI• Converting likes to clients • Local examples of how to make it work• Develop a Powerful Personal Brand• What’s next in Social Media• The Britney Spears model• The 3 e’s• …if you have no time or team, you’re not a
writer & you have no budget
Recent MediaWall Street Journal
Recent MediaFOX TV
University of San Francisco Internet Marketing Masters Certificate
Flickr Photo Credit Sum_of_Marc
Be really good at 1 thing…
Be remarketable*
Flickr Photo Credit miletbaker
Be remarketable*
Morning Coach #1 Podcast
Facebook Profile
Facebook ‘Fan’ Page
Facebook Meme /Facebook Candy
Facebook Ads
Facebook Ads target demographics and Likeographics
• ROI strategies:– Podcasts– Facebook memes– Facebook advertising
• personal brand strategy:– Facebook fans ‘do you like real estate?’
Passion!
“We saw traffic triple from Pinterest and it converts at a higher rate than traffic from Facebook and Twitter” Warby Parker co-founder Neil Blumenthal
Infographic The 3 E’s http://www.tengoldenrules.com/3-Es-Infograph.jpg
a picture is worth 1,000 clicks
personal brand/roi strategies:• meme’s• instagram • Pinterest.com is great for designers, retail,
recipes• Infographics• 3E’s
AskTheBuilder.com’s Tim Carter has used YouTube
search results to drive traffic!
http://www.youtube.com/watch?v=LDyvcM0gcVs
How-To Videos
• personal brand strategy– how-to videos– answer 20 questions
• roi strategies:– YouTube optimization– More free videos > list > courses
Video
Top LinkedIn Networker
He creates his own groups
Secret weapon = LinkedIn Answers
Secret weapon = LinkedIn Answers
• personal brand strategy– 100% complete profile– create and manage groups
• roi strategies:– LinkedIn advertising– answers
The Jills Blog
Anyone can Blog!
• 900,000 blog posts a day worldwide• 22.6 million US bloggers • 77% of active Internet users read blogs • Blogs with 100,000 or more unique visitors a
month earn an average of $75,000• Jason Kottke quit his job to blog full-time and asked his
readers to become "micropatrons" at a suggested rate of $30. He received $39,900 from 1,450 people
The Britney Spears Strategy
http://tengoldenrulesblog.blogspot.com
• personal brand strategy– anyone can blog
• roi strategies:– subscriptions– adSense ads– Britney Spears
Blogging
Cascade Content!
• do 1 thing well• a picture is worth 1,000 clicks• facebook!• video opportunity• LinkedIn• blogs• 3 e’s• cascade content
• Take the first step …do 1 thing• Be my friend! Linked In, @jayberkowitz• Speaking Opportunities• Consulting, Search, Conversion, Social
• f/u• Q&A