social media for the creative industries
TRANSCRIPT
www.carswellgould.co.uk
1 Bargate HouseEast BargateSouthampton SO14 2DL
+44 (0)23 8023 8001 T+44 (0)23 8023 8004 [email protected] E
AWARD WINNING Strategy, PR, Digital, Creative, Events, Social
SOCIAL MEDIAFOR THE
CREATIVE INDUSTRIES
Friday, 25 October 13
Ed GouldCreative Director, Carswell Gould
about.me/edgould
@marcommcreative
www.carswellgould.co.uk
ME
AWARD WINNING Strategy, PR, Digital, Creative, Events, Social
Friday, 25 October 13
WE ARE CREATIVE INDUSTRIES...
Friday, 25 October 13
THE CREATIVEINDUSTRIES MAKE UP
AWARD WINNING Strategy, PR, Digital, Creative, Events, SocialAWARD WINNING Strategy, PR, Digital, Creative, Events, Social
Adver&sing & DigitalArchitectureArt & An&ques
Cra6sDesignFashion
Film, Video & PhotographyGames
Music & Visual and Performing Arts
PublishingSo6ware & Electronic
PublishingDigital & Entertainment
MediaTV & Radio
Friday, 25 October 13
AWARD WINNING Strategy, PR, Digital, Creative, Events, Social
WE HAVE THE LARGEST CREATIVE SECTOR IN EUROPE
6% OF GDP
EMPLOY OVER 2 MILLION PEOPLE
EXPORT OVER £16BN ANNUALLY
MUSIC IS THE UK’S THIRD BIGGEST EXPORT
Friday, 25 October 13
AWARD WINNING Strategy, PR, Digital, Creative, Events, SocialAWARD WINNING Strategy, PR, Digital, Creative, Events, Social
DON’T PANIC
Friday, 25 October 13
I BELIEVE
SOCIAL MEDIA AND THE CREATIVE INDUSTRIES ARE
THE PREFECT BED FELLOWS
Friday, 25 October 13
AWARD WINNING Strategy, PR, Digital, Creative, Events, SocialAWARD WINNING Strategy, PR, Digital, Creative, Events, Social
THE SOCIAL MEDIA LANDSCAPE IN 2013
Friday, 25 October 13
AWARD WINNING Strategy, PR, Digital, Creative, Events, SocialAWARD WINNING Strategy, PR, Digital, Creative, Events, Social
Friday, 25 October 13
AWARD WINNING Strategy, PR, Digital, Creative, Events, SocialAWARD WINNING Strategy, PR, Digital, Creative, Events, Social
33million Facebook accounts in the UK (up 3 million on last year)
53%of the UK have an account
25-‐34 year olds = 26%, 18-‐24 year olds = 23% 35-‐44 year olds = 18% and the male / female split = 50%
Friday, 25 October 13
AWARD WINNING Strategy, PR, Digital, Creative, Events, SocialAWARD WINNING Strategy, PR, Digital, Creative, Events, Social
200million people use twiVer
Just over 17% / 34million users are in the UK
There is an even 20%split between the demographic groups 25-‐34, 35-‐44 and 45-‐54
around 300 adver&sers using the Promoted Tweets func&on during 2012
Friday, 25 October 13
AWARD WINNING Strategy, PR, Digital, Creative, Events, SocialAWARD WINNING Strategy, PR, Digital, Creative, Events, Social
LinkedIn users in the UK are approaching the11million mark during 2012
This represents just under 18% of the popula&on
79% of LinkedIn users are over 35
and it’s also the only main social media site where men outnumber women.
Friday, 25 October 13
My pick for you
Friday, 25 October 13
BLOGOSPHERE
GITHUB
Friday, 25 October 13
BUT TOOLS ARE (less than)
HALF THE STORY
Friday, 25 October 13
DIGITAL
PR
SOCIALFACE TO FACE
APPS EPR
ADVERTISING
STORY
Friday, 25 October 13
Ideas for...
Friday, 25 October 13
Adver&sing & DigitalArchitectureArt & An&ques
Cra6sDesignFashion
Film, Video & PhotographyGames
Music & Visual and Performing ArtsPublishing
So6ware & Electronic PublishingDigital & Entertainment Media
TV & Radio
Friday, 25 October 13
SIGNS YOUR ORGANISATION ISDOING IT RIGHT...
YOU...DO/HAVE/USE/SEE/ENGAGE WITH ETC
A COMMUNITY of like minded people Effective marketing communications
CollaborationTalent acquisition
Involve you community in your product / service development Improved Inclusion / Accessibility / Reach
Measurement and feedback
Friday, 25 October 13
3rdsthe rule of
Friday, 25 October 13
DIY SOCIAL
One third about YOU what you are up to, what you are thinking, what you are liking,
what you are seeing and how you are feeling
One third about SIGNPOSTINGsharing with others what you have seen in your online travels from
favourite videos and images to news clips and blogs
One third about the SELLyour products and services if you are an organisation or what you want
your friend or colleague to do as a result of listening to you
Friday, 25 October 13
THANK YOU FOR THIS
OPPORTUNITY, ANY QUESTIONS?
Friday, 25 October 13