social media & fundraising best practices for the giving day · fundraising methods put...
TRANSCRIPT
Social Media & Fundraising Best Practices for the
Giving Day
Topics for Today
● Your Nonprofit Profile Page● Marketing Timeline● Traditional Fundraising
Methods● Match Donations● Social Media use● The Nonprofit Toolkit● Customizing your campaign● Peer to Peer Fundraising● Planning an Event
NONPROFIT PROFILE PAGES
Marketing Timeline● Let your donors know you are participating in the day. (email, letter, social media, etc.)
○ Save the Date on your social media pages● April =
○ Start promoting your giving day profile on social media regularly○ Email reminder to your donors○ Secure a location for First Friday
● May = posts daily● Day of =
○ Real time thank you’s to donors○ Email reminders for updates and how to donate
● Post Giving Day =○ Thank your donors!○ Tell them the impact the giving day had for your organization.
***** Refer to the The Communications Timeline & Missoula Gives Planning Guide - Nonprofit Toolkit
Fundraising Methods
Put Missoula Gives into your annual fundraising plan
● Emails● Letters● Postcards● Newsletters● Community Nights● Special Events● Secure a Match Donation● Peer 2 Peer
Securing A Match DonationA 'sponsor match', or a 'match', is a pool of funds that was donated from a person or company that is intended to be used to multiply the amount raised by your organization.
Sources:
● Major donors● Board Members● Local businesses
Social Media UseFor the Giving Day
The Nonprofit
Toolkit
Customizing your campaign
Use your branding.
It’s important to stand out. (WOW factor)
Be authentic, but be different.
Downloadable Goodies - Customizable Social Shares
Canva.com
Peer to Peer
Fundraising
●New Donors - 4 new donors per P2P fundraiser
●Dollars Raised -Organizations with P2P
Fundraisers on a giving day raise 3x more
●Visibility - your reach is multiplied
●Engagement - Varies your “ask”
●Build your supporter base - you can include these
new supporters in your email and stewardship
efforts
●Cost Effective
P2P IMPACT
D E M O
Have an Event
What’s Next● Complete your profile page
● Start promoting your
campaign
● Secure a match donation
● Save the date Social Media
Posts
● Put together your team of
Peer 2 Peer Fundraisers
Nikki Robb Customer success at GiveGab
Program Manager
#406-926-2846
Thanks for Attending!