social media in libraries
TRANSCRIPT
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Social media in libraries
Georgina CroninUX Librarian (Cambridge Judge Business School)
BLA Training Officer@senorcthulhu
https://www.flickr.com/photos/jasonahowie/7910370882/
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Today’s session
• Introduction
• First section: what is it and how do I do it?
• Tea break
• Second section: keeping it all sustainable
https://www.flickr.com/photos/tartanpodcast/4789318603/
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Taylor and Francis’ social media white paper
https://www.flickr.com/photos/bobloco/2060053508/
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Key points
• 70% of libraries using social media: no longer an optional thing
• 60% of libraries have had a social media account for three years or longer
• Key uses: promotion, collection management tool, outreach & teaching and learning
https://www.flickr.com/photos/marittoledo/6990001108/
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Activity: How does social media make you feel?
• Draw out how social media makes you feel
• Discuss what you drew with your neighbours
• Share with the rest of the room
https://www.flickr.com/photos/30588268@N03/4315716542/
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Discussion: What platform do you enjoy using the
most and which do you dislike?
https://www.flickr.com/photos/dexters/3449038539/
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Lots of choice out there…
• Twitter• Facebook• Blogging: WordPress & Tumblr• YouTube• Google+• Pinterest• Slideshare• Image platforms: Flickr & Instagram• Academic platforms: ResearchGate &
Academia.edu
https://www.flickr.com/photos/marknye/8518087918/
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• 284 million monthly active users• 500 million tweets sent per day• 80% active users are on mobile devices• 77% of accounts are outside of U.S.• Twitter supports 35+ languages• It’s where our clients and students are• Twitter is where news breaks• Good for images, links, research, hashtags• Not good for long message communications
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• 1.35 billion monthly active users worldwide
• 4.5 billion likes daily
• 1.12 billion active users on mobile devices
• 300 million photo uploads per day
• 50% of 18-24 year olds go on Facebook when they wake up
• 42% of marketers report that Facebook is critical to
• Good for images, links, more fun stuff
• Bad for formal engagement as students see Facebook as non-work
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Blogging (WordPress)
• 409 million people viewing more than 18 billion pages each month
• Users publish about 42.6 million new posts and leave 63.8 million new comments each month
• Easy to set up and use
• Good for text, images, resource sharing
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Blogging (Tumblr)
• 213.3 million blogs with 97.5 billion posts
• 77.4 million daily posts
• Supports 13 different languages
• 42% of traffic is U.S. based
• Good for text, images, resource sharing
• Not so good for long form text
• Great for collaboration and sharing
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YouTube
• Acquired by Google in 2006 ($1.65 bn deal)• More than 1 billion unique visitors per month• 6 billion hours of video watched per month• 100 hours of video uploaded every minute• 80% of traffic from outside the U.S.• Covers 61 different languages• YouTube reaches more US adults aged 18-34 than any cable
network• How-to and educational videos are the second and third
most popular category on YouTube• Good for tuition videos and sharing resources• Not good for lengthy speech-based resources
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Google+
• +1 button used 5 billion times a day
• Having a G+ profile boosts your Google ranking
• You can sort things into Circles
• Only way to comment on YouTube videos
• 540 million active users
• Excellent hangout function
• Good for sharing images, resources
• Not as good as Facebook for engagement
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• Over 70 million users
• Increase in non-US users in recent months
• Good for collating images and resources
• Not good for open sharing – membership required to get full experience
• Often used for showing off collections in libraries
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Slideshare
• Average of 60 million unique visitors per month• 215 million page views• In top 120 most visited website in world• 6 most used tags: business, statistics, social
media, market, trends, and research• 20% of visitors came directly from Google• Users add 400,000 new presentations per month• Good for sharing resources and training info• Bad for outreach alone…must be used in
collaboration with another platform
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Flickr
• Around 87 million registered members
• More than 3.5 million images uploaded daily
• Online community built up around interests
• Available in over 10 languages
• Creative Commons content enabled
• Useful for hosting images for blogs
• Good for sharing images and storing content
• Bad for storing non-public images or restricted content
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• 200 million monthly active accounts
• More than 65% of users are outside of the US
• 20 billion photos have been shared
• 1.6 billion likes daily
• 60 million uploads per day
• Good for social content and highlighting services
• Bad for anything text based- very visual platform
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Academic platforms
• Academia.edu & ResearchGate
• Primarily used by academics to share research
• Social platforms to connect with others (academic Facebook/LinkedIn)
• Awareness raising potential
• Good for sharing academic output of an institution, as well as librarianship output
• Bad for non-research interactions (i.e. UGs)
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Tea break
https://www.flickr.com/photos/h_is_for_home/2958659419/
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Keeping it all sustainable
https://www.flickr.com/photos/31878512@N06/3717397890/
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Good content
• Interesting stuff that people care about
• Not just professional info (humanise your library!)
• Keep it light and like a conversation
• Encourage engagement & run competitions
• No-one cares about opening times
• …or new books (well depends on the book!)
• Make the content fit the platform
• Do not repeat the same message
https://www.flickr.com/photos/rpb1001/257368762/
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Social media policies
• Policies can be liberating frameworks
• Keeps messages on brand & consistency
• Validates all the hard work
• Ensures measurement of success
• Maintains accountability within organisation
• Makes use of social media ‘proper’
https://www.flickr.com/photos/thomashawk/290555514/
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Activity: Planning your policy
• Who is your audience?
• Why be on social media?
• How will you keep it human?
• What will you be promoting?
• How will you manage staffing?
https://www.flickr.com/photos/tekkebln/6629310957/
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Getting people converted
https://www.flickr.com/photos/w00ter/14158475984/
• Empower staff by getting them involved with policy development
• Ownership of social media content is key
• Peer support and training to ensure equal skills
• Feed social media approaches into wider context of organisation
• Regularly review content and highlight successes
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Is it all even worth it?
• YES!
• Free and easy to use services
• Going to where our users are
• Keeping our services fun and informative
• Crowdsourcing existing content to our advantage
• Small pockets of users add up to wider coverage overall
• It’s quite fun to do…hopefully!
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Thank you!