Popular Social Media & Digital Marketing Campaigns from Russia

Marketing Strategy, 2012Professor: Acar, Adam

Igor K.

Visit dining places

Take pictures of their menu’s

Post them with comments

for a chance to win iPad2

(1) AlterGeo – win iPad2

Become a Legend of a restaurant

Visit a place that others visit

Post about it and be the most activevisitor

for a chance to win a ticket to Canary Islands

(2) AlterGeo – win a trip to Canary

Take a picture with New Year’s decorations Register on the website www.NY2012.cz And share the picture through facebook(and other social web-sites) for a chance to win a case of beer

(3) Cooperation (facebook) – win beer

Upload pictures about your romantic trip In special group for this campaign In Vkontakte (russian version of facebook) for a chance to win a 5,000 rubles credit

(4) Ostrovok.ru and others – money credit

Find a KFC restaurant through AlterGeo or Fourssquare

Post on your Vkontakte, Facebook or Twitter page“come to new KFC”

Show your post at the registry to get free fries and drink

(5) Cooperation (facebook) – win beer

Send 1-3 photos of the brightest moments from your travels

Sign photos and write a short description of each

for a chance to win one of two tickets to Europe

(6) Bank.ru – win a trip

Register online and fill in online poll

Attach a photo with your poll that contains «Majordomo» logo in it (ie a drawing, body art, etc.)

Winner will be chosen for each of the following months◦ June: Apple iPad 2◦ July: Netbook Asus◦ August: Apple iPhone 4

(7) Majordomo.ru – win a gadget

Register on Biglion.ru

Press “Buy” button

Enter your mobile phone number

You will automatically entera draw to win 70% discounton one of 3 Ford Focus cars

(8) Biglion.ru – 70% discount on Ford F

Register on Groupon.ru

Fill in the poll and attach your photo (women only campaign)

Write a short poem on topic “Why I think I worth Audi А1”

Winner will win Audi A1

(9) Groupon – win Audi А1”Miss Groupon”

Register on nygame.top-shop.ru

Fill in the poll and receive many creative recepies

Invite more friends

For a chance to win 30,000rubles and bonus prizes

(10) TopShop – gourmet campaign

Thank you, any questions?