social media in times of economical crisis
DESCRIPTION
We are living in challenging (economical) times. This presentation deals with how social media can and should be used to help you and your company deal with crisis and challenges.TRANSCRIPT
@jcaudron
• a digital consulting company
• founded in 2009 by Jo Caudron
• our mission is to help you finding a new balance between the certainties of your traditional business and the opportunities of innovations in (digital) media
• our scope is everything in the digital space, with focus on social, mobile, tablets, location, connected TV, new radio, ...
• We work for large European clients
2vrijdag 29 juni 12
@jcaudron
Our Services
Presentations, Trainings & Workshops
Custom Consulting
Social Media KickStarter
Social Media FireStarter
Public and in-house presentations, trainings or workshops.
Topics: • social media• fixing the media• mobile and tablets • entrepreneurship
A variety of consulting and advisory services, tailored to the specific needs of our clients.
Range: • strategy
development• concept translation• RFP assistance and
vendor selection• boardroom advice• business case
development• change management
A pragmatic, fast and efficient way to kickstart social media strategy in your company.
Format: a limited set of strategy and concept workshops, aimed at rapidly orienting our clients.
The proven methodology to thoroughly prepare any organization for social media:• strategy
development• concepts and
architecture• processes and
workflow• team formation• trainings, coaching• tools, monitoring, ...
3vrijdag 29 juni 12
I don’t have to tell you about social media,do I?
4vrijdag 29 juni 12
“Social” is becoming mature
TV
Ra
dio
Pri
nt
Bill
bo
ard
s
DM
So
cia
l Me
dia
From ... ... to
Sa
les
Ma
rke
tin
g &
Co
mm
un
icat
ion
Se
rvic
e &
Su
pp
ort
HR IT
PR
& E
xte
rna
l Co
mm
un
.
R&
D &
Ent
erpr
ise
2.0
Social Business
5vrijdag 29 juni 12
@jcaudron
6vrijdag 29 juni 12
@jcaudron
TransparencyCloseness
ResponsivenessSpeed / Agility
AuthenticityConnectivity
7vrijdag 29 juni 12
We are living in times of crisis
8vrijdag 29 juni 12
We are living in times of crisis
Economy Banks Media Climate ...
9vrijdag 29 juni 12
People are scared10vrijdag 29 juni 12
Budgets are being cut11vrijdag 29 juni 12
(Large) projects are frozen12vrijdag 29 juni 12
(Large) projects are frozen
Are your social media
budgets frozen too?
13vrijdag 29 juni 12
(Large) projects are frozen
Well, they shouldn’t ...
14vrijdag 29 juni 12
It’s happening anyway.
It’s not something you decide, it’s the public that embraces it and forces us into it.
15vrijdag 29 juni 12
Social Media in times of (economical) crisis
16vrijdag 29 juni 12
The essence of social.Does this help in a crisis?
Honesty Transparency Authenticity Responsiveness
17vrijdag 29 juni 12
Can we apply our FireStarter approach to the crisis?
The proven methodology
to thoroughly prepare
any organization for
social media:
• strategy development
• concepts and architecture
• processes and workflow
• team formation
• trainings, coaching
• tools, monitoring, ...
7C’s Strategy
Vision on impact
Response on Vision
Scope: 7C’s of Engagement
Objectives, KPI’s
Digital/Social Assets &
Architecture & Flows
18vrijdag 29 juni 12
7C’s Strategy
Vision on impact
Response on Vision
Scope: 7C’s of Engagement
Objectives, KPI’s
Digital/Social Assets &
Architecture & Flows
People will not stop using the internet and social.They have a voice now, and will continue to use it.
19vrijdag 29 juni 12
7C’s Strategy
Vision on impact
Response on Vision
Scope: 7C’s of Engagement
Objectives, KPI’s
Digital/Social Assets &
Architecture & Flows
Change of attitude and processesCustomer Centricity
20vrijdag 29 juni 12
7C’s Strategy
Vision on impact
Response on Vision
Scope: 7C’s of Engagement
Objectives, KPI’s
Digital/Social Assets &
Architecture & Flows
21vrijdag 29 juni 12
Crisis
Be sure: people will use social to attack you, your company, your products, your decisions.
Deal with it.
22vrijdag 29 juni 12
Care
Care is crucial in social
Care for customers you already have
They will get you through the crisis.
23vrijdag 29 juni 12
Closeness
Care²
Be real
Approach and be approached
24vrijdag 29 juni 12
Context
Listen and learn
To be better and more responsive
To be smarter and faster than the competition
25vrijdag 29 juni 12
Collaboration
Work together with your market
Ask them what they want
Build what they will surely buy (because they told you so)
26vrijdag 29 juni 12
Content
Social is ideal to spread (great, inexpensive, relevant) content
And if they like it, they will seed it themselves
But first get the (responsive) basics right
27vrijdag 29 juni 12
Conversion
Social is no place for hard-selling
Do all of the above (crisis, care, closeness, context, collaboration, content) right and you will sell
Based on trust, loyalty, respect, mutual understanding, buy-in, ...
28vrijdag 29 juni 12
7C’s Strategy
Vision on impact
Response on Vision
Scope: 7C’s of Engagement
Objectives, KPI’s
Digital/Social Assets &
Architecture & Flows
Your main objective?
Survival!
29vrijdag 29 juni 12
7C’s Strategy
Vision on impact
Response on Vision
Scope: 7C’s of Engagement
Objectives, KPI’s
Digital/Social Assets &
Architecture & FlowsUse them wisely
30vrijdag 29 juni 12
@jcaudron
You should be fan of your audience, not the other way around!
me
31vrijdag 29 juni 12
@jcaudron
twitter.com/DearMedia // twitter.com/jcaudron // twitter.com/dadovanpeteghem
facebook.com/DearMedia
youtube.com/DearMedia
slideshare.com/DearMedia
linkedin.com/in/JoCaudron // linkedin.com/in/DadoVanPeteghem // linkedin.com/in/FlorencePeres
DearMedia,
32vrijdag 29 juni 12
