social media introduction for executives
Post on 13-Sep-2014
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DESCRIPTION
A quickly prepared (30 mins!) slides used in presentation for the Women Chiefs of Enterprise in Melbourne. Outlining what social media is, what the conversation looks like online, empowering people to be part of adding to our 'global knowledge bank' and sharing their great ideas. Not all of this presentation will flow without the speaking and commentary that goes with it. Happy to share it for your comments and to add to our collective wisdom! Add a comment - let me know what you thought!? SamTRANSCRIPT
Online Social Media Opportunities for you and your business
10 February, 2010
www.samanthabell.com.au Ι www.joannespain.com
A
DI
ct
elight
nspire
Empower
www.samanthabell.com.au Ι www.joannespain.com
InspireInternet = Social Media = Social Networking = Web2.0
= GLOBAL KNOWLEDGE BANK
www.samanthabell.com.au Ι www.joannespain.com
Great businesses, great work, great people talked about
message shared quickly and much more cost-effectively
Early adopters
People’s trivialities = possible salesOn Twitter people share thoughts & ideas, connect with others, ask questions and have conversations about...
brands
products
services
work
industries
life
www.samanthabell.com.au Ι www.joannespain.com
Delight
www.samanthabell.com.au Ι www.joannespain.com
Connectedness = speed of the network = tailored learning
Contribute to the ‘global knowledge bank’ – insert what’s of interest to you
Attract, find and connect with like-minded people globally
Be delighted by information tailored to you
You can tailor information to your needs and find people…
…and who like what you stand for in your business (and your life)
…who may spread your word for you
…much more cost effectively
www.samanthabell.com.au Ι www.joannespain.com
The Network and efficiencies
1. 2. 3. 3 hours to write a blog and ‘tweet’ Jan sends to her 306 people One of those 306 sends to her 573 people
Message reaches 1347 people – VERY QUICKLY!!www.samanthabell.com.au Ι www.joannespain.com
Empower
www.samanthabell.com.au Ι www.joannespain.com
Develop your online language
Empower individuals to write about what inspires them
Develop your online company’s language
Empower yourself to write about what inspires YOU
Use technology to support your life and business – what works
Feel empowered to use technology that is useful – don’t use technology that isn’t helpful (even if it is popular)!
Profile your people - make them ambassadors:
www.samanthabell.com.au Ι www.joannespain.com
EXAMPLE
Imagine what it could look like:Bunnings: Know someone great who’d like to work at Bunning’s NEW STORE in Wagga Wagga?
Trish: We’re looking for a great tradesperson to join our team. Come join the fun! www.bunnings.com.au/trades
Roger: Had a great day at work today. Love happy customers at Bunnings
BunningsRosehill: team had another win today - plumber @TimJones is joining our team! Stay tuned for his workshops!
Advertise for roles to the wider network.
Promoting great company culture
A company culture that people talk about
+ so much more!
FrankTwitter rank #1
(101,987 followers)
TanjTwitter rank #2
(87,343 followers)
RogerTwitter rank #3
(24,227 followers)
SimoneTwitter rank #4
(11,934 followers)
HarryTwitter rank #5
(10,234 followers)
LataTwitter rank #6
(9,873 followers)
NathanTwitter rank #1
(3,987 followers)
Join the fun, work at Bunnings!
Employee leader board
www.samanthabell.com.au Ι www.joannespain.com
EXAMPLE
Actwww.samanthabell.com.au Ι www.joannespain.com
Have a play
Sign up
Search
Learn what it’s like for you – the theory isn’t the same
What can you do for you?
Sign up at www.twitter.com
Set up your personal account
Gain training / Have a go
Develop your ‘online language’
Establish your company account
www.samanthabell.com.au Ι www.joannespain.com
What can you do?
Visit www.search.twitter.com
Have a go at searching for key words, it works just like Google!
Think about what types of things people would be saying...
Some ideas:
1.“CEO woman”
2.“love my job”
3.Your company name
4.Your products
5.The name of an author or book you love
www.samanthabell.com.au Ι www.joannespain.com
1. Provide training. You wouldn’t give a teenager keys to the car - if they hadn’t yet been taught to drive.
2. Have the basics right. Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).
3. Empower the voices of your employees with simple guidelines.e.g. Be real, add value and don’t say anything that would embarrass your mum
4. Monitor Social Media sites.
5. Have people ready to act on negative comments.
6. Internally promote successes gained & provide insight.
What can you do for your business?Here are some tips:
www.samanthabell.com.au Ι www.joannespain.com
A
DI
ct
elight
nspire
Empower
www.samanthabell.com.au Ι www.joannespain.com
Thank you for your time
Online Social Media Opportunities for you and your business
10 February, 2010
www.samanthabell.com.au Ι www.joannespain.com