social media, it's not a revolution but a way of life
DESCRIPTION
Presented at NCCET by David Toth, on Social media and its impact on reaching the market who spends majority of their time in front of the computer.TRANSCRIPT
It’s not just about your website…It’s about your web strategy.
Social MediaIt’s not a revolution,
But a way of life
Outline
• Let’s talk• What is SM• Why use it?• Some of the tools• Case Studies
You can’t approach New Media with Old Thinking-John Jantsch, Duct Tape Marketing
Who is using social media?
Who knows what social media is
A vision of students today…
What is Social Media
Social media is any tool that lets you SHARE information and
NETWORK with others.
What is it about
• Social Media– Context– Content– Conversation– Communities– LISTENING AND HEARING
The revolution will NOT be televised-Gil Scott Heron
Conversations
• Marketing socially is having a conversation through the internet, supported by web 2.0.
• Conversations between:– Friends– Colleagues– Customers– Students– People
How is it done
• Supported by Web 2.0– Blogging– Social Networks– RSS Feeds– Wikis– Widgets– Video and photo sharing– Social bookmarks
To get an idea…
• 76% of users 18-24 see online content targeted to them
• 85% of college students have a laptop • 65% have two email addresses• 72% of college students check their email at
LEAST once a day• 42% of students use the internet to conect
socially• 37% forward emails or sites to friends
Reasons to use
• Cost effective• Time efficient• Measureable• User- generated• Huge ROI• YOUR MARKET IS THERE• Point of differentiation
Ways to measure
• Tell a friend• Sign up• Downloads• Watch a video• Google Analytics
Develop a strategy
Web 2.0 Arsenal
• Get in front of your customers– The goal is not to control the conversation– It’s a dialouge, not monologue– Messages are not conversations
• Improve efficiency internally – Cost and time– Sales and relationship management
Facebook.com
Facebook Stats
• More than 110 million active users• Over 55,000 regional, work-related, collegiate
and high school networks• 85% market share of 4-year universities• More than 30 million photos uploaded daily• 140 new applications added daily• Over 95% of facebook users utilize a facebook
App
Profile
Page
Facebook Ads
Confabb.com
eMarketing conference
LinkedIn.com
NCCET Group
LinkedIn Numbers
YouTube.com
YouTube Channel
Upcoming.org
Meetup.com
Twitter.com
Slideshare.net
Intelliworks
Blogger.com
Case studies
Webinar - 10/23eMarketing NewslettereMarketing for Educators 1/28/08
David Toth – (216) [email protected]