social media listening – stefano besana

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Social Media Listening PARTIRE DALL’ASCOLTO ATTIVO PER LA COSTRUZIONE DI UNA SOCIAL MEDIA STRATEGY NEL DIGITAL WORLD

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Page 1: Social Media Listening – Stefano Besana

Social Media Listening

PARTIRE DALL’ASCOLTO ATTIVO PER LA COSTRUZIONE DI UNA SOCIAL MEDIA STRATEGY NEL DIGITAL WORLD

Page 2: Social Media Listening – Stefano Besana

Le conversazioni del vostro brand sui social sono email per voi, con

in cc: il mondo intero

I server si monitorano, le persone si ascoltano

Gianluca Diegoli

Page 3: Social Media Listening – Stefano Besana

Introducing the Social Customer

Page 4: Social Media Listening – Stefano Besana

Introducing the Social Customer

Respect that your customers and employees have power. Once you accept

this as true, you can begin to have a real, more equal relationship with them

- Charlene Li

Page 5: Social Media Listening – Stefano Besana

Social Listening Funnel

Page 6: Social Media Listening – Stefano Besana

Process proposal

Page 8: Social Media Listening – Stefano Besana
Page 9: Social Media Listening – Stefano Besana
Page 11: Social Media Listening – Stefano Besana

Il processo di monitoring strategico

Page 13: Social Media Listening – Stefano Besana

Stefano Besana Social Learning Consultant

OpenKnowledge srl

www.sociallearning.it

in/stefanobesana

stefanobesana