social media management and information dissemination

7/25/2019 Social Media Management and Information Dissemination

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Social Media Managementand Information

DisseminationKIM G. QuilinguingUP System Information Oce


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What is Social Media

! grou" of Internet#$aseda""lications that $uild on theideological and technologicalfoundations of We$ %.&' and

that allo( the creation ande)change of user#generatedcontent

!ndreas Ka"lan and Michael *aenleinUsers of the world, unite! Thechallenges and opportunities of socialmedia (2010+

,ontentGenerati

onGra"hic from Pascale ,ommunications -ia htt"//(((.(ordtrac#to#my#(e$site


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Why go into Social Media

44,200,540out of0&3'442'%50 6ili"inos are online

6ili"inos s"end 21.5 hoursonline e-ery (ee7

29,890,900 6ace$oo7 users

!lmost 10 million8(itter users10th country (ith the most8(itter users

Smart"hone sales in thePhili""ines gre( $y 326% in%&05

Photo from htt"//$logs.(s9.com/indonesiarealtime/%&01/&1/%%/missed#cgurus#and#s"eedy#internet/;eferenceshtt"//(((.internet(orldstats.com/asia.htm


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De-elo"ing a strategy for Social Media

Determine your objectives What do you (ant to use social media for

What do you (ant to achie-e

Ienti!y your t"r#et "uience Who are they What do they loo7 for

What are they saying

Develo$ "n intern"l "$$ro"ch What social media "latforms do you use

Who (ill $e res"onsi$le for maintenance

Who (ill $e res"onsi$le in an emergencysituation

Source Smart 8i"s for ,ategory 0 ;es"onders in Using Social Media in >mergency Situationshtt"s//(((.go-.u7/go-ernment/u"loads/system/u"loads/attachment?data/:le/2@A14/Using#social#media#in#emergencies#smart#ti"s."df


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4 Ways to Fuild 8rust 8hrough SocialMedia

'ommunic"tin# (hou#ht )e"ershi$ C communicatee)"ertise and "ro-ide content others (ill share

(r"ns$"rency C "eo"le (ill tal7 a$out issues in-ol-ingyou get in-ol-ed and guide the con-ersations

*uic+ "n es$onsive 'ommunic"tion C DonHt $eafraid of com"laints -ia social media address themhead on.

nsures -ccount"bility C If o"en and interacti-eengagement in social media is desired' a le-el ofaccounta$ility must $e e)hi$ited

un "n sim$le en#"#ement C >ncourageentertaining engagement $y sharing -ideos' a""s andother materials DonHt al(ays ma7e it a$out you andyour ser-ices

&oci"l res$onsibility C Sho( the audience that youcare more a$out the community than yourself

Source 4 Ways Frands Fuild 8rust 8hrough Social Mediahtt"//(((.for$es.com/sites/$rentgleeson/%&0%/0&/50/4#(ays#$rands#$uild#trust#through#social#media/


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Oce of the Jice ,hancellor for ,ommunity!airs

!le)a.com "ro-ides that u"d.edu."h is

01&'A@3thmost "o"ular (e$site(orld(ide

A1&thmost "o"ular in the Phili""ines

Jisited more $y females than males

Jisited mostly $y those (ith graduateeducation

Fro(sed $y -isitors from their homes

!-erage time s"ent 5 minutes

!-erage num$er of "ages read 5htt"//(((.ale)a.com/siteinfo/o-cca.u"d.edu."h


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Google Page ;an7 says thato-cca.u".edu."h is

;an7ed @/0&

Lin7ed to 5A other (e$sites

Jery (ea7 in Pu$lic ;elations

content

Jisitors come to the (e$site -ia

Lin7s 4A.A1=+

Search %%.&1=+

Social Media 2.&%=+htt"//chec7"ageran7.net/inde)."h"


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!ccording to Li7e!lyBer

%0.35 = gro(th in follo(ers sinceDecem$er

0%.5A= engagement rate (ithfollo(ers

&.25 "ost "er day

!-erage of 5& li7es' comments orshares

4%.@= of "osts are "hotos %&.2= of"osts are lin7s 04.3= of "osts arestatus u"dates

Perfect timing of "osts @am C 2 am+since most follo(ers are also online

Length of "osts are less than 0&&charactershtt"//li7ealyBer.com/face$oo7/o-cca


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UPD Oce of the ,am"us !rchitect

Using Li7e!lyBer it can $e said that

5&.51 = increase in follo(ers sinceDecem$er

00.%0= engagement rate (ith follo(ers

%.1 "osts "er day

10.3= are "hotos 53.@= are -ideos1.%= are lin7s and 04.N= are statusu"dates

;ecommended "osting time is @"m #2"m instead of @am # 2am

Post descri"tions also need to $elonger' as they e)"lain more a$out theshared contenthtt"//li7ealyBer.com/face$oo7/A@3%2AA534%&2A%


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UPD ,am"us Maintenance Oce

Li7e!lyBer analysis sho(ed

01.&4= gro(th in follo(ers sinceDecem$er

@.12= engagement rate (ithfollo(ers rate should $e at least

3=0.5% "osts "er day

@&= of "osts are "hotos @&= of"osts are lin7s

;ecommended time for "osts is$et(een 00am C 5 "m instead of 2am # 0% noonhtt"//li7ealyBer.com/face$oo7/0@%@@52@03423@45


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UP Diliman *ealth Ser-ice

!ccording to Li7e!lyBer' thereHs$een a

5&.A0= increase in follo(erssince Decem$er

4.A1= engagement raterecommended minimum

engagement rate is 3=

0 "ost "er (ee7 0&&= "hotos

!-erage li7es' comments orshares on "osts 0

;ecommended "osting time is$et(een % "m C 4 "m instead

of @ "m C 2 "mhtt"//li7ealyBer.com/face$oo7/u"dhealthser-ice


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UP Diliman Police

Li7e!lyBer analysis sho(ed

0&.5A= increase in follo(erssince Decem$er

%.3@= engagement raterecommended rate is at least 3=

0.&2 "ost "er (ee7A%.A= of the "osts are "hotos3.0= are status u"dates

;ecommend hours for "osting is$et(een 00 "m C % am instead of3 am # 00 am

htt"//li7ealyBer.com/face$oo7/3%A1%@00&14%513


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OJPP! Le-els of ,ommunication

Le-el 0 Pu$lic Safety !nnouncements

Urgent security matters health' safety' online security' etc.+

Fad (eather and sus"ension of classes

,am"us#(ide "olicy changes that are time#critical

Le-el % Uni-ersity Policies and Policy ,hanges

*igh im"ortance announcements (hich (ill aect the community

Includes regulations' memoranda' academic and non#academic "oLe-el 5 >-ents

!nnouncements on academic and non#academic acti-ities (hich aad-ance

Le-el 1 e(s

e(s content relating to e-ents' "rograms and "olicies' $oth oceand those "roduced $y ne(s organiBations


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*o( to measure im"act on SocialMedia

!nalytics8he study of the im"act of a (e$site or social media account onusers

We$ analytics soft(are or ser-ices trac7 the follo(ing

*o( many "eo"le -isit your (e$site or social media account

*o( many are uniue -isitors

*o( did they arri-e at your (e$site or social media account

What 7ey(ords led them to your (e$site or social media accou

*o( long did they stay on your (e$site or social media account

Source htt"//(((.(e$o"edia.com/8>;M/W/We$?analytics.html


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6ace$oo7 Insights

Fuilt#in analytics ser-ice for 6ace$oo7 "ages

It allo(s measurements of

Li7es C num$er of follo(ers of your "age

;each C num$er of "eo"le or 6ace$oo7 users (ho (ere a$le to see y"osts

Jisits C num$er of "eo"le (ho -isit your "age and ta$s

Posts C (hich and (hat 7ind of "osts are li7ed' shared and commentmost

Peo"le C gi-es an o-er-ie( of the follo(ers and -isitors of your "age


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6ace$oo7 Insights Li7es


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6ace$oo7 Insights ;each


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6ace$oo7 Insights ;each


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6ace$oo7 Insights Jisits


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6ace$oo7 Insights Posts


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6ace$oo7 Insights Peo"le


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6ace$oo7 Insights and ,ontentGeneration

Data from Insights tell us to

Share lin7s from ne(s organiBations and other sources

Post status u"dates on certain e-ents and announcemen

Post materials $et(een 4 "m to A "mUse language more a""ealing to (omen $et(een 02 C %years

Use >nglish or 6ili"ino


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Wor7sho" on Social Media Managemen

Grou" yoursel-es according to your oce OJ,,!UPDO,!' UPD,MO' UPDP' UPD*S' UPD*O' UPDOUPD86SWM+

>-aluate the content of your 6ace$oo7 "age acco

to the OJPP! Le-els of ,ommunication !ssess your 6ace$oo7 "age using the e-aluation Li7e!lyBer

6ormulate a Social Media Strategy for your oce


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Social Media Strategy

/bjectives C (hat do you (ant to use social media for

("r#et -uience C Who (ould li7e to s"ea7 to

Intern"l -$$ro"ch CWho (ill maintain your social med

st"blishin# your $resence C *o( (ill you "romote y

account&ust"inin# your $resence C *o( (ill you 7ee" your ainterested

v"lu"te "n le"rn C *o( (ill you measure eecti-e suse


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! thought on Social Media

We donHt ha-e a choice on (hether (e do social medithe uestion is ho( (ell (e do it.

>ri7 Qualm!uthor' moti-ational s"ea7er' educ

social media management and information dissemination

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