social media management for celebrities
DESCRIPTION
According to the lecture of Business 2.0:Digital Age Business in Istanbul Bilgi University MBA Graduate ProgramTRANSCRIPT
on social media management for celebritiessocial media management for celebrities BUS 545 Business 2.0: Digital Age Business
serraaybarshurigulsaritunali
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What will we talk about?
• Social Media (SM) Awareness
• Situation Analysis in SM
• SM Communication & Strategy Setup
• Setup & Community Building
• Content & Community Management
• SM Monitoring
• Strategical Consultancy & Up to Date Trends
• Implementation, Flyer Ads, App, Sponsorship
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If You Don’t Control Social Media, It Will Control You!
Social MediaAwareness
What celebrity knows about SM
How to use facebook
How to use Twitter
Video
Student Interviews
Vimeo - Student Interviews
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Be aware of who you are, who is your competitors , where you are !!
• Situation analysis in SM• Brand analysis• Competitors analysis
How many accounts?
How many fan pages?
How many followers?
Is there any fake
accounts?
Quality of the videos?
Who to follow?
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Famous People Need to Have a Plan!
Social Media Communication:
• Strategy set-up• Positioning• Communication genre• Key roles within society
Video
Levent Ergün
Vimeo - Levent Ergün
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examples
How many
like?
Official videos?Fan-made videos?
Banner*
* Badem
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Recreate Your Account and Don’t Forget to Customize it!
• Creating accounts• Clean- up fake account• Page customization
Need to be advertiser first
Gathering the accounts on facebook, not on
‘‘Verified‘‘In Turkey
Don’t use fan-based account
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Official Website is a must!
• Official web site means, high quality videos, photos, correct information
• Page customization means, managing correct content, correct name/nickname
• On twitter, nobody doesn’t have rights to change fake named twitter accounts
• Need to add watermark to videos
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Social Media Management in 3 ways
Official accounts
1. Manager- based management
2. Sharing videos & photosand status
3. Managing by herself
Video
Badem
Vimeo - Badem
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Social Media Management in 3 ways
Mix these 3 ways, or not?
Dilemma! Don’t mix 1 and 3!
Maximum 2 entry for the news, videos,
launch…etc
Maximum 30 seconds for strong
communication
Celebrity‘ s style&
the way of communication
How many people to reach?
Interface for facebook
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Social Media Monitoring
monitera
• Managing the pages• Controlling the pages in emergencies• Need to pay to use
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Social Media Monitoring Software
www.googleadplanner.com
Key wordsAdvertising
www.adwords.com
Key words for google searchsEspecially for corporations
Semih Saygıner wants it
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• After creating accounts and gathering the fans in one official page, they reply the feedbacks
• Searching potential social media for the celebrity
Strategical Consultancy and Up to Date Trends
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Additional Implementation
apps
Positioning in new trends is important for medyasos
They use all of the audience contact points
They are searching for new contents an new applications
sponsorshipsThey adds new
sponsorship agreements to their portfolio
All photos
Special thanks to• Medyasos• Badem• Levent Ergün• Bilgi students