SOCIAL MEDIA AND MARKETING

Presented byProf.Talib Mirza

SOCIAL MEDIA AND MARKETING

What is social media marketing ?

Social media marketing is the process Of gaining awareness, driving traffic and engaging your costumers and Prospects using social media channels.

Uses of social media marketing

Connecting with customers

Building a reputation ,improving Brand awareness

Generating leads and sales opportunity

Increasing event traffic

Increasing new prospects and buyers

Positioning company as a authority

Current user

Plan to start with in 6 month

100%80%

60%

40%

20%0%facebook twitte

rlinkedin

My company blog

Other company

Four squre

Using social media for event marketing

According to the recent servey77%Marketer used social media for Promote the events near by 74%Out of 77% find the channel extremely or some what effective.Anna hajare protest is the Best example of event marketingIn social sitesSocial media played an imp role in the drastic change of Narendra Modi’ image is an another example

Popularity of social sites Facebook -1.15 billion user 54.6%male 45.5% female You tube-800 million user 58%male 58%female Linked in-238 million user 57.9% male 42,3%female Twitter-500 million user 55% male 45% female

Role of social media in marketing

It can be used to provide an identify about company and the product or services.

It helps in creating the relationship with people. It can be used to communicate and provide interaction that costumer

look for.

Getting started with facebook

step 1• Create an effective

company page• Company logo• Company

description• Fantastic cover

photo• Related images &

video• Invite yours friends

& customer to like your page

Step 2• Begin posting useful

and meaningful content targeted your audience

• Don’t confuse your audience with promotional messages

• Audience will unlike your company if you bombard them with lots of promotional messgages

Step 3• Facebook offers an

event tab, where you can list all events you are sponsoring, attending, exhibiting, holding

• Be sure to include all your detail & content as the events get closer

Getting started with twitter

Step 1

• Set up a twitter account for your company

• Add a description and profile photo

• Begin following others and invite them to follow you.

Step 2

• Begin sharing content with shortened links that direct people to the event detail

• Be sure to answer questions and thank to those who retweet your content.

Step 3

• Beyond your company twitter page, have your company’s spokespersons or talking head set up accounts and encourage knowledge.

Boom of social media The Ripple effect The ripple effect begins when you put your content out there to be viewed by an audience.

Maybe a dozen people will share your content directly through your site (via Twitter, Facebook, and others), and their friends will see it. Perhaps those people will tell other people, and so on. Soon enough, plenty of people are sharing and discussing your content without your even knowing about.

Although we live in a very digital world, people still prize personal, face to face interactions over anything else. This is also true in the business world. Remember this and let this encourage you to produce even better content than you are already producing.

Through this more personal type of sharing, people will begin to know and recognize your brand. This will help you to stick out from all the other posts that the average Twitter or Facebook user sees on any given day.

Build relationship Social media has quickly become a necessary and critical component of every

company’s overall marketing plan. We at Boom! Social understand that. they can help create, build, support and maintain a comprehensive social media platform, one that reflects your company’s voice, brand messaging and personality. 

Unlike most people and companies who call themselves “experts” or “gurus”, they have a large portfolio of clients for whom they built and managed highly successful platforms.

Bane of social media Updating your social media accounts takes time and effort. A senior person with knowledge about the

company and products should handle your social media presence, and the cost in time means the media is not completely free.

Social media marketing carries several risks.

For example, every post on Twitter is public and you have no control over what people say. Bad news can go viral as easily as good news and can do your business irreparable harm.

IT governance group the Information Systems Audit and Control Association released a report in June 2010 ranking viruses and malware, brand hijacking, lack of control over corporate content, unrealistic customer expectations and non-compliance with record management regulations as the top five risks of social media.

Thank you