SOCIAL MEDIA MARKETING

Khirulnizam Abd Rahman0129034614khirulnizam@gmail.comkerul.blogspot.comfacebook.com/khirulnizam

What is social media?• Social media are media for social interaction, using

highly accessible and scalable communication techniques.

• Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.

• Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content.“

•  Businesses also refer to social media as consumer-generated media (CGM).

Social Media Marketing in 3 minutes• Video from Youtube

Example on the usage of SM• Social media may have been integral to the 

Arab revolutions and revolts of 2011.• As one Cairo activist put it, "“We use Facebook to

schedule the protests, Twitter to coordinate, andYouTube to tell the world." 

• YET, you can also use it to market your business.

Social media tools• Blogging• Micro-blogging• Social networking• Events• Photo sharing• Video sharing• Virtual worlds• Wikis• Social bookmarking

Social media marketing strategy• Value

• Think of something that can improve people’s life. Not just to promote your product.

• Values• Think something that interesting, not necessary formal of

informative (put some jokes or birthday/good luck whishes.).

• Voice• Authentic voice.• If you’re an authority in web development, give personal advice

about your field.

Top 4 SM• Twitter• Facebook• LinkeIn• Youtube

What is Social Network?• What is Social Networking and Facebook?

• A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities.

• A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.

• Most social network services are web based and provide means for users to interact over the internet, such as e-mail and instant messaging

• Social Network in Plain English (Youtube)

Facebook

• Founded on 2004.• Main founder Mark Zuckerberg.• >500M active users.• >200M access FB on mobile phone.• Statistic about facebook

http://www.facebook.com/press/info.php?statistics

Marketing through Facebook • FB is an Active Marketing

• Compared to blog, FB sent the information to the user.

• FB is a Viral Marketing • Viral is word-of-mouth.

How Facebook boosts business? • Builds awareness• Distributes information• Creates community• Low cost customer service• Boosts sales

FB Builds awareness• Connections via personal profiles, pages and groups.• Affordable, and geographically diversified.

FB Distributes information• Share info freely.• Announce events freely.

FB Creates community• Bring people together.• Community can be the best salespeople.

FB Low cost customer service• After sale support.• Talk to the customer.• Receive feedback.

FB Boosts sales• Through the people recommendations.• Support.

FB Page• https://www.facebook.com/pages/create.php

Usage of FB Pages• Promote Products/Organization/Person/Website (or

virtually everything)• Invite your friends (Suggest to Friends)

Q&A