social media marketing a presentation for ispi chapters © kelly condron, 2010
TRANSCRIPT
© Kelly Condron, 2010
Social Media Marketinga Presentation for ISPI Chapters
© Kelly Condron, 2010
Goals
SMART
S-pecific
M-easurable
A-ttainable
R-elevant
T-ime-Focused
----
Focused
Prioritized
Confidence
© Kelly Condron, 2010
A Social Network—That Sings
© Kelly Condron, 2010
Results
160+ Group Members
55% New Prospective Members
26 Fans
Fulfills Media Posting for Photos &
Video
24 Followers
What does this tell us?
220+ Views of Jack
Wolf’s Vod/Podcast
~60 @ November Program + ~40 @ Workshop
~50 @ January Program
~40 @ February Program
~40 @ March Program
© Kelly Condron, 2010
Let’s Make Music!
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
Videos—Shared via Facebook and LInkedIn.
We started taking photos at our meetings and a quick recap or testimonial video at the end of each meeting. We can use these clips in many ways. Here, we are showing how it is used via posting through Facebook.
We also send out an announcement via LinkedIn to point people to Facebook.
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
© Kelly Condron, 2010
Animoto
© Kelly Condron, 2010
Animoto Videos—Used during networking/ dinner and posted on Facebook Fan Page.
Animoto videos are made using photos, video clips, images, and text. You add the media, select the music and it automatically adds the transitions and times to the music. Way cool and you can apply for free use ... Animoto for a Cause.
© Kelly Condron, 2010
IgniteCast
© Kelly Condron, 2010
© Kelly Condron, 2010
IgniteCast—Shared via LinkedIn in Discussions and News Articles and via Facebook, Emailed in Campaigns as a link.
You can record podcasts using Webinar software and tools such as GoToMeeting or WebEx. You can then extract the audio. You’ll need a WMV to WMA converter. Then, you can edit the audio using WavePad.
Use Ignite and IgniteCast to deliver the Podcast with Social Media hooks (as seen in previous slide).
© Kelly Condron, 2010 http://www.lonsafko.com/FastCompany/Commandment_Ball.pdf
Ten Commandments to get in and win with social media.
(Source: The Social Media Bible)
© Kelly Condron, 2010
Thank You
Stay Tuned for Social Media Marketing “How To” informational postings for ISPI Chapters
Questions? Contact Kelly Condron @ [email protected] or [email protected]