This is a very practical one-day bootcamp to support

entrepreneurs, business owners and marketing managers run

effective marketing campaigns on Facebook, Instagram, YouTube

and LinkedIn. The first hour (9 - 10am) is optional and is spent

with Tim either optimizing your Facebook ads manager account or

setting up your Facebook Business Manager account for the first

time. From 10am, you’ll learn the latest trends and techniques for

Facebook, Instagram, YouTube and LinkedIn and create

best-practice advertising content. You’ll learn to build audiences

and set up an advanced customer funnel using retargeting

techniques with the Facebook Pixel, Custom Audiences and

Lookalike Audiences. This workshop is limited to 12 spots so Tim

can work with each participant to develop a social media plan for

their business and ensure you develop the skills and knowledge to

implement immediately.

Course Overview

Setup and / or optimize your Facebook advertising account,

install tracking tools including the Facebook Pixel on your

website (optional first hour).

Learn different strategies to leverage each of the four key social

networks including how to reach a professional audience on

LinkedIn, engage micro-influencers on Instagram and generate

targeted leads and conversions on Facebook.

Work with Tim to develop a social media strategy that achieves

your business objectives and that you can implement with

minimal effort.

Learn the most effective techniques to reach your target

market, develop audiences, build customer funnels and

retargeting campaigns.

Learn what content works and strategies to create effective

content at low cost.

Setup systems for finding new content including user generated

content (UGC) and identify ways to curate and repurpose

existing content.

Course Outcomes

Tim Hill is the Co-Founder and CEO of Social Status

– a leading social media reporting platform used by

thousands of marketers around the world. Tim has

a natural curiosity in social metrics and user

behaviour leading him to start Social Status in

2013. Prior to this, Tim worked with a number of

advertising and digital agencies and led social

campaign strategy for iconic brands including Sony

Pictures, GoDaddy, ALDI Australia, Meat &

Livestock Australia, Tip Top, Nutella, ABC (US),

Foxtel, XXXX Gold and The Athlete’s Foot.

Tim also has significant digital and social strategy

experience in the Government sector at both state

and federal level having worked with clients

including Department of Sustainability,

Department of the PM and Cabinet, Department of

Families, Department of Defence, Public Transport

Ticketing Corporation and the National Prescribing

Service.

About Tim Hill

Suitable forEntrepreneurs and business owners looking to use

social media marketing to engage with their

communities, drive traffic to their website, sell

online or encourage customers to physical stores

Managers wanting to understand the fundamentals

in order to manage juniors or agency partners

If you have any questions about this course or would like to make a group booking,please email hello@zambesi.com

Social Media Marketing Bootcamp:Get your campaign into shapeTim Hill I Founder Social Status

Implement social media analytics tools to measure

the ROI of campaigns, develop stakeholder reports,

track competitor and influencer performance and

find insights to help you to optimize your marketing

over time.

Develop a monthly planning template and put in

place repeatable practices that will enable you to

grow your social media presence and reach

customers with minimal effort.

This is a one-day workshop and is limited to twelve participants, enabling us to focus on your business. Participants will have the

opportunity to ask questions particular to their business objective by email in the week leading up to the course and Tim will

personalise the content and exercises to address everyone’s goals. At the end of the course you will walk away with a clear plan that

you will be able to implement immediately. BYO laptop. This workshop is held in an awesome boardroom in the Sydney CBD and runs

from 9am - 5pm with short breaks. Lunch, morning and afternoon tea is provided.

Course Logistics

Social Media Marketing Bootcamp: Get you campaign into shapeTim Hill I Founder Social Status

Latest updates and trends across all the mainstream consumer and business social channels: Facebook,

Instagram, YouTube, Twitter and LinkedIn

Best practice case studies for social media success

Course CurriculumModule 1: Channel Overviews

Measurement framework for quantifying, measuring and optimising social media performance

Bringing earned social media to life through social media listening tools

Setting in place social analytics to benchmark and report on owned and paid performance

Module 2: Social ROI Framework

Social media content creation, managing resources and producing great content

Content curation and repurposing existing content (user generated content)

Influencer marketing on social media: finding influencers, working with them and assessing performance

Community management and delivering great social customer service

Module 3: Content & Community

Audience development – building Custom Audiences and Lookalikes

Targeting the right audiences with the right content at the right time

Setting up ad campaigns and optimising your performance over time

Module 4: Facebook Ads Manager

If you have questions about this course or to make a group booking please contact us.The contact us should link to open an email made out to hello@zambesi.com

If you have any questions about this course or would like to make a group booking,please email hello@zambesi.com