social media marketing campaigns part 2
Post on 21-Oct-2014
751 views
DESCRIPTION
TRANSCRIPT
![Page 1: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/1.jpg)
Customer Support
![Page 2: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/2.jpg)
2
Case Study :: GEICO Customer Support
![Page 3: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/3.jpg)
3
Case Study :: DELL Customer Support
![Page 4: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/4.jpg)
4
Case Study :: Yamaha Customer Support
![Page 5: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/5.jpg)
Mobile Campaigns
![Page 6: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/6.jpg)
6
iPad Applications : GEICO Glovebox
![Page 7: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/7.jpg)
Dawn of the Social Consumer
![Page 8: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/8.jpg)
8
•Tweet…. ReTweet•Like•Share•Check-in•Group Buy•QR Code Scan•RFID•Augmented Reality(Nov 3, 2010, Fast Company)
The Dawn of the Social Consumer
![Page 9: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/9.jpg)
9
The Dawn of the Social Consumer
![Page 10: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/10.jpg)
10
Augmented Reality :: GEICO
![Page 11: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/11.jpg)
11
Case Study: GEICO Tailgate
![Page 12: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/12.jpg)
12
Case Study: GEICO Tailgate
![Page 13: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/13.jpg)
13
2010 Yelp :: Augmented Reality
![Page 14: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/14.jpg)
14
LBS & Augmented Reality
![Page 15: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/15.jpg)
15
www.viaplace.com
![Page 16: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/16.jpg)
16
Convention & Visitors Associations
![Page 17: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/17.jpg)
17
Convention & Visitors Associations
![Page 18: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/18.jpg)
18
Case Study :: Sonoma County, CA
![Page 19: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/19.jpg)
19
Johns Hopkins > Wayfinding
![Page 20: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/20.jpg)
20
viaPlace - Augmented Reality
![Page 21: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/21.jpg)
21
viaPlace - Augmented Reality
![Page 22: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/22.jpg)
22
Triggers
![Page 23: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/23.jpg)
23
QR Codes
![Page 26: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/26.jpg)
Game Dynamics
![Page 27: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/27.jpg)
27
Mobile Gaming :: Scuba Adventures
![Page 28: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/28.jpg)
28
Mobile Gaming :: Art & Science Worlds
![Page 29: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/29.jpg)
29
Mobile Gaming :: GEICO Arcade
![Page 30: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/30.jpg)
Human Computer Interaction
![Page 31: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/31.jpg)
31
Minority Report (2002)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
![Page 32: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/32.jpg)
32
Multi-Touch Screens (2006-2007)
TED2006
![Page 33: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/33.jpg)
Artificial Intelligence
![Page 34: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/34.jpg)
34
IBM Deep Blue (1997)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
![Page 35: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/35.jpg)
35
IBM Watson (2010)
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
![Page 36: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/36.jpg)
36
iPhone 4s / Siri
Usenet Wikis ICQ Friendster LinkedIn MySpace Facebook Twitter
![Page 37: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/37.jpg)
Next Paradigm Shift
![Page 38: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/38.jpg)
38
Are We Cyborgs?
“We need a new legal concept of what it is to be a person”
Accelerando (2005), Charles Stross
![Page 39: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/39.jpg)
39
2012 Augmented Reality
And In the Future…
![Page 40: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/40.jpg)
The Development Process
![Page 41: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/41.jpg)
41
1) Start small, with a clear vision
2) Do your research
3) It's all in your name -- and your brand
4) See if a DIY solution will really meet your needs, and get ready for the next steps
5) Know how to hire a developer
5 Steps To Get Started
http://www.huffingtonpost.com/2011/10/14/building-apps-for-your-business_n_1011681.html
![Page 42: Social Media Marketing Campaigns Part 2](https://reader033.vdocuments.net/reader033/viewer/2022061106/5445f881afaf9fdb2a8b471a/html5/thumbnails/42.jpg)
42
Mobile Development Process