social media marketing strategy

Social Media Marketing Strategy

Developed By : Anand Mohan Srivastavahttp://seo-smo-information.blogspot.com/

http://seo-smo-information.blogspot.com/

Let Me Introduce Top

• Facebook• Twitter• YouTube• StumbleUpon• Digg• Delicious• Reddit• Google+• BlogsDeveloped By : Anand Mohan Srivastava



Social Media Marketing-Basic Tool

• Social Media Monitoring• Social Media Aggregation• Social Book Marking & Tagging• Social Networking & Sharing• Social Analytics & Reporting• Blogging & RSS• Validation



Social Media Monitoring

• Define an Objective• Decide Where to Monitor• Decide What to Monitor• Prioritize• Develop a Plan• Involve Others• Listen First• Inbound vs. Outbound Conversations• Build Relationships• Select Tools that Match your StrategyDeveloped By : Anand Mohan Srivastava



Social Media Aggregation Social media aggregators help condense your live updates and shares by providing a single location to broadcast multiple updates to.

Some Most Popular Aggregation Sites Are:

• Hootsuite• Tweetdeck• Netvibes• Flock• Socialite


http://www.hootsuite.com/

http://www.tweetdeck.com/

http://www.netvibes.com/

http://www.flock.com/

http://www.realmacsoftware.com/


Social Book Marking & TaggingSocial bookmarking & tagging is the process where we can tag & bookmark our web page in a

specific keyword and category and share them with network and social media platform

• Stumbleupon• Reddit• Delicious• Digg• Diigo• Folkd• Flickr (Photo tagging)• Clipmarks (web clip tag)



Social Networking & Sharing

• Follower• Following• Connections• Likes• Friends• Likes On Your Sharing• Comments• Sharing• Tagging• Popularity Of Post



Social Analytics & Reporting

• Facebook Insight• Google Analytic For Blog• Social Account Handling• Network Handling• Other Social Media Tool



Blogging & RSS

• Regular Brand Updates• RSS For Your Updates• Helpful For Audience



Validation If the search engines see real people mentioning the URL and interacting with it, they

consider that the URL is validated, socially.

• Social Media Helps In Validation• Social Validate Link Got

Preferences In SE Rank



Social Media- Basic Campaign

• Artist & Band • Causes & Community• Local Businesses• Business-to-Business Marketing• Product Branding• Entertainment & Television• Print & Electronic Media



Basic Campaign- Artist & Band

• Campaign Name- Britney Spears• Total Likes- 16,103,672



Basic Campaign- Causes & Community

• Campaign Name- Masti Ki Paathshala• Total Likes- 4,245



Basic Campaign- Local Businesses• Campaign Name- clickindia.com • Total Likes- 253,009



Basic Campaign- B2B Marketing• Campaign Name- www.indiamart.com• Total Likes- 81,071



Basic Campaign- Product Branding• Campaign Name-Pantaloons• Total Likes-787,232



Basic Campaign- Entertainment & Television• Campaign Name-Mastiii• Total Likes-132,300



Basic Campaign- Print & Electronic Media• Campaign Name-IBN-7• Total Likes-11,287



social media marketing strategy

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