social media marketing strategy
TRANSCRIPT
Welcome to Social Media Strategy
BasicsWith Evy Hanson of Leap Online Marketing
An introduction to social media
The key to social media success
Choosing the right channel
Communicating on social media
Managing your online reputation
Measuring your social media success
Word of mouth advertising
Brand Building
Drive Website Traffic
Increase sales
Why is Social Media important to your business?
Fact.Over 40% of Facebook users check Facebook
first thing when they wake up.
It's casual It's informative It's community driven It's entertainment
What makes Social Media different from traditional media outlets?
What are social media channels?
You succeed on social media by having a clear strategy with well defined goals and a committed approach.
How do you succeed with social media?
Setting goals Choosing the right channels Creating a communication plan Dedicating time and staff to manage it Monitoring your reputation Measuring your success
A Social Media Strategy Includes
Community building
Drive website sales
Drive website traffic
Drive in-store traffic
Increase appointments
Gain support for a cause
Position yourself as an expert
Build email list
Provide customer Service
Setting Goals
Choosing the right channels
What type of business are you? Where is your market? Age & Gender of your target market The expressed needs of your market
The Demographics
Facebook Male 43%Female 57%
33% Age 45 - 5423% Age 35 - 4418% Age 25 - 34
Male 39%Female 61%
22% Age 45 - 5422% Age 35 - 4424% Age 25 - 3415% Age 18 - 24
LinkedInMale 50%
Female 50%
30% Age 45 - 5430% Age 35 - 4416% Age 25 - 34
The Demographics
PinterestMale 21 %
Female 79%
27% Age 25 - 3426% Age 35 - 4424 % Age 45-54
YoutubeMale 45%
Female 55%
17% Age 25-3420% Age 35-4433% Age 45-54
Google PlusMale 63%
Female 37%
23% Age 18-2445% Age 25-3515% Age 35-44
Sell more by selling less: content marketing Engage, Excite and Inform Be active Be timely Develop an authentic voice Stay on brand Think before posting
Social Media Communication
Setup google alerts Check google trends Follow industry blogs, websites and news outlets Use videos, photos, quotes and infographics Search hashtags Monitor your competitors reputation Use your blog posts Share stories Identify the core of your business
Developing Content
Schedule posts for a month Plan to spend 10 minutes a day Develop a communication pattern:
Inform – engage – excite - participateMeasure results and tweak
Managing Your Communication
Not just for big brands Set up alerts for comments Use Google Alerts Respond to comments…
the good, the bad & the ugly!
Monitor your online reputation
1. Have a Strategy2. Set Goals3. Choose Your Channel(s)4. Have a Communication Plan5. Dedicate Time6. Measure Results
In Summary
SocialMediaExaminer.com Google.com/AlertsGoogle.com/TrendsGoogle.com/AnalyticsHootSuite.com
BrainyQuote.comPixlr.comPiktochart.comLeapOnlineMarketing.com
Good Resources
TIP! Search Terms: “Blog:Topic”, “News:Topic”
LinkedIn/EvyLHansonFacebook.com/LeapOnlineMarketingTwitter: @evylhansonLeapOnlineMarketing.com