social media marketing summer2013
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Social Media MarketingJaleh Fazelian and Lauren ToddWashington University Libraries
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TwitterBuilding relationships 140 characters at a time
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Share content in your own voice
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Be useful and helpful
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Build Relationships
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#WUSTL #WASHU #STL
The importance of hashtags and links
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When are your followers online?
How many times a day should you tweet?
Timing and Frequency
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Facebook500 million users can’t be hard to reach – right?
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Forever Changing
“New Infographic: A Day In The Life Of The Internet – Stephen’s Lighthouse”, n.d. Online. Internet. 14 Jul. 2013. . Available: http://stephenslighthouse.com/2013/05/23/infographic-a-day-in-the-life-of-the-internet/.
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Creating a Marketing Plan Define your ideal audience. Find your ideal audience inside
Facebook. Purchase Facebook Advertisements. Define key marketing goals.
Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.
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Rules for Successful Facebook Pages Be deliberate, and manage expectations. Focus on smart branding. Create fresh content. Give your Page a human touch. Engage in two-way dialogue. Encourage fan-to-fan conversations. Make word-of-mouth advocacy easy. Create consistent calls to action. Monitor, measure, and track.
Porterfield, Amy, Phyllis Khare, and Andrea Vahl. Facebook marketing all-in-one for dummies, 2nd edition. vols. Hoboken, N.J.: John Wiley & Sons, 2013. Online. Internet. 14 Jul. 2013. . Available: http://www.books24x7.com/marc.asp?bookid=51140.
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WUSTL Libraries Facebook
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How we make it work Assembled team and assigned post
days. Highlighted key areas and series. Meet quarterly to discuss problems.
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Tips Schedules posts throughout
the day. Include pictures and videos. Engage with other local entities.
Other WUSTL Facebook Pages & News. Local News Library Love
Develop posting tip-sheet. Invite new users to the page.
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Marketing Issues Increasing awareness to new students Don’t have budget for ads. Newsfeed visibility. Trouble getting Likes.
Slowing increasing, constant work. Aim for 1000 by the end of the year.
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Some Statistics 3rd most popular networking site In the top 5 sites on the internet for
generating traffic Doubled in users and traffic since May
2012 Almost 80% of users are women
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Why do people use Pinterest? Entertainment Inspiration Keep track of things to buy/trends Connect with people
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We are a university. We don’t do DIY & recipes.So, what do I post?
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Be inspirational!
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Be Local
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Use the content you already have to your advantage
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Other Social Media
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Instagram Available on iPhone and Android (some) Price: Free Used to be exclusively pictures, but
added videos in response to Vine. Owned by Facebook Videos up to 15 seconds Share instantly with Twitter, Facebook,
Google+, Email
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Vine Available on iPhone and Android Price: Free Owned by Twitter Videos up to six seconds Share instantly with Twitter,
Facebook, Google+, Email
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Foursquare Available on iPhone and Android Price: Free “Check in” to locations and earn
points/badges. Share pictures, tips, etc. Unlock location specials.
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Flickr Store, sort, search and
share photos online. Organize and tag photos so
others can search and download.
Join groups.
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Marketing Tips for Newbies Start slow--- concentrate on one or two
social media outlets then build on it. Develop a marketing plan. Consider your audience. Brainstorm problems and opportunities. Make it a part of your day
Rock Social Media in 30 minutes a day. Meet with other Social Media Locals
St. Louis Social Media Club
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What’s your plan? Audience Objective Plan Role Measures Concerns/Limitations
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Bibliography King, Cindy. “17 Twitter Marketing Tips from the Pros” (
http://www.socialmediaexaminer.com/17-twitter-marketing-tips-from-the-pros/). Accessed July 15, 2012.
Moth, Dave. “Who Uses Pinterest and Why is it Important for Marketers?” http://econsultancy.com/us/blog/62189-stats-who-uses-pinterest-and-why-is-it-important-for-marketers Accessed July 20, 2013.
Young, Steve. P’interested in Marketing? 20 stats for the naysayers. http://unbounce.com/social-media/pinteresting-20-stats/ Accessed July 20, 2013.